Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000547
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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EXTRA BANK DEPOJIT5 0NO ^o . . . that is the supreme object Sono Art-World Wide Pictures, Inc. had in mind in projecting its 1930-31 Program. BANK DEPOSITS! Bank deposits for the exhibitor! No dabbling in long-shot chances. Just box-office realities! Box-office realities is what the two groups herein depicted offer. In the first group of Ten WORLD WIDE WINNERS (including three CRUZE Productions) are pictures that would add grace and prestige to the finest photo palaces in America. Pictures adapted from Broadway stage successes, best seller novels and popular magazine stories. High class stars, distinguished supporting casts and experienced directors assure the support of the most critical audiences. In the second group of TEN THRILL-O-DRAMAS, is a type of entertainment for which there has been a crying need ever since the advent of the "talkie". Pictures of action! Dynamic thrills! Pictures redolent of the great outdoors; the mastery of air, water and the frozen tundras of the North by indomitable men. The lure of sex! The chase and quest of romance and red-blooded adventure! Pictures which have ever appealed to all ages and classes! These twenty Pictures represent a supreme effort toward the practical reality of box-office returns. The exhibitor is asked to confirm his own showmanship judgment by perusing the following pages.