Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000586
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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ON 3 COUNTS /—Box office grosses ,2— Repeat engagements 3" Good will value to theatre . . . THIS PICTURE RANKS Mn practically every mail come fresh reports and letters showing PARAMOUNT^ "WITH BYRD AT THE SOUTH POLE" is one of the most valuable pictures this business has ever known! We present a few excerpts from reports and letters received: a i With Byrd at the South Pole' played this theatre three days. Receipts the third day were 250% greater than the first. It was brought back for two days. The gross on the second day of repeat engagement equaled the biggest day of its run." — Rialto Theatre, Champaign, III. II "The Byrd picture ran at this theatre four weeks and a day. The last day, Wednesday, was biggest Wednesday of the run. Pulled to make room for other pictures under contract." — Roosevelt Theatre, Chicago, III. II "We did 50% over top business on Byrd. Broke our policy to repeat picture and did better than average business the second time." — De Kalb Theatre, Decatur, Ga. " 'With Byrd at the South Pole' is the outstanding motion picture of the century." — Flem D. Sampson, Governor of Kentucky "Byrd broke our high gross record, formerly held by 'Wings,' by 25%." — Denman Theatre, Girard, Pa. II "Byrd is only picture we ever brought back for repeat engagement. Highly successful." — Sewickley Theatre, Sewickley, Pa. II "In spite of two runs on Byrd in Daytona already, we are bringing picture back for a third." — Daytona Auditorium, Daytona, Fla. II " 'With Byrd at the South Pole' did wonderful business here, topping 'Cocoanuts.' '' — New Dodge Theatre, Dodge City, Kas. .