Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000587
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WITH THE INDUSTRY'S GREATEST! "Byrd did twice as much in this town as the highest grossing picture we ever played." — Palace Theatre, Kinsley, Kas. II "Played very profitable return engagement on Byrd and regard it as one of most satisfactory pictures we ever ran." — Colonial Theatre, Bluefield, W. Va. II "On account many requests from public we will play repeat engagement of 'With Byrd at the South Pole.' Unquestionably finest picture we ever ran." — Trimble Theatre, Mt. Sterling, Ky. II "In spite of extreme heat, this picture increased gross every day of run. Wonderful." — Hippodrome Theatre, Newport, Ky. II "In our opinion, the standout picture of the age." — Capitol Theatre, Frankfort, Ky. II "Byrd brought people to our theatre that rarely come. Hundreds saw it twice. We want a return run." — Troy (O.) Amusement Co. "No picture ever won such widespread praise and talk here. People stopped me on the street to rave about it. HAVE PLAYED IT THREE DISTINCT TIMES, ALL TO FINE BUSINESS." — Rialto Theatre, Eldorado, Ark. II "Broke all records suburban Memphis theatres and marvelous throughout Lightman circuit." — P. S. Wilson, Memphis, Tenn. II WE suggest you get in touch with your PARAMOUNT exchange immediately regarding an initial or repeat engagement of "WITH BYRD AT THE SOUTH POLE."