Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000599
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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November 15, 1930 EXHIBITORS HERALD-WORLD 15 QUESTION 2 Has the company enough installations to support an efficient nation-wide service organization for the 10-year life of the contract? ANSWER 2 The cost of selecting, training and maintaining a corps of engineers capable of delivering the highest standard of preventive service can be justified only by a company having a large number of installations. E. R. P. I.'s 5000 installations — a number rapidly increasing — assures exhibitors of this essential service for the 10year life of the contract. QUESTION 3 Has the equipment a proved performance record of less than one interruption per thousand shows[in several thousand theatres? ANSWER 3 Program delays and breakdowns cause losses in returned admissions or disappointed patrons. E. R. P. I. — by reason of its obligatory service which anticipates and prevents trouble — has reduced interruptions to 1-20 of 1 per cent of actual performances. QUESTION 4 Will a real stock of spare parts be available nearby and a service engineer on call for immediate emergency service during all theatre hours? ANSWER 4 If trouble comes, speed is essential. Most of the 5000 theatres in the U. S. A. now equipped with Western Electric can be reached by expert assistance with a supply of parts within an hour. This help comes from over 200 service points — engineers available day and night — $500,000 stock of parts at 38 branch headquarters. QUESTION 5 Will the patrons of my theatre be satisfied that the quality of reproduction is the best and equal to that in de luxe theatres? ANSWER 5 The public, by making comparisons, sets up its own standards. It sets them for the theatres it selects for its entertainment. All the principal de luxe theatres throughout the world are Western Electric equipped — setting the standard for talking picture entertainment. Small theatres equipping with the Western Electric Sound System can match in every way, the high quality found in de luxe houses — and so get their share of the increased profits from talking pictures. QUESTION 6 Will I get engineering supervision of my installation equal to that in de luxe theatres? ANSWER 6 Theatres differ in architectural design and acoustics— necessitating expert engineering in each case to provide a profit-making installation. The Bell Telephone Laboratories — the birthplace of the talking picture — surmounted all the difficulties incident to the successful operation of talking picture apparatus under varying conditions. This vast store of experience comes to you through the same engineering organization responsible for over 7000 correct installations throughout the world. Western SOU N D lectric SYSTEM Northern Electric in Canada Distributed by Electrical Research Products Inc. 250 W. 57th Street, New York