Exhibitors Herald World (Oct-Dec 1930)

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November 15, 1930 EXHIBITORS HERALD-WORLD 49 Chinese Go for Talkers, Increase Film Demand, U. S. Trade Survey Finds Theatres Doubled Since 1927 Despite Ravages of Civil War; Now Number 233 (Special to the Herald-World) WASHINGTON, Nov. 13.— Seven of the 24 cities in which China's 233 motion picture theatres are located, possess houses that have, or are about to have, sound equipment, according to a survey just made by the motion picture division of the U. S. Bureau of Foreign and Domestic Commerce. Shanghai, the theatrical center and also the center of such domestic production as there is, has 53 theatres, of which 12 present sound pictures. China's 233 theatres represent a growth of approximately 100 per cent since 1927, when there were 106 houses with a combined seating capacity of 68,512 — this despite the ever-raging civil war. The present combined capacity is 136,914. It is estimated that 450 features were shown in China during 1929, and of these, 90 per cent were of American origin. American exports to China during the first half of 1930 amounted to 1,013,044 feet, of which 678,816 feet were sound film. Domestic productions are popular, but they amounted to less than 50 in 1929. From 1921 to July, 1930, about 164 domestic producing companies were formed, but only 53 produced any pictures, and not much more than six companies are active now. Of the 18 distributors in China, four are American, two are French, one is German and 11 are Chinese. Indicating the fondness of the Chinese for screen entertainment, the survey disclosed that in Shanghai, from 30 to 70 per cent of the patrons are Chinese, while in Peiping, Chinese constitute fully 90 per cent of the patronage. U. S. Officials See Government Studios Placed in Operation Frederick H. Payne, Assistant Secretary of War, and a delegation of executives from the government's war department attended the formal opening of the new sound recording studio and private projection room in the Unition Building, Washington, D. C, when the RCA Photophone equipment was placed in operation. Two pictures were shown at the opening of the studio and projection room. One was "Check and Double Check," and the other, a short subject, depicted a smoke screen being thrown over lower New York City. Major General George S. Gibbs, chief signal officer of the army, gave a speech explaining the sound machines. The federal sound motion pictures will be in charge of the Signal Corps, the department of which he is director. Major Cedric W. Lewis of the army pictorial service will be in immediate charge of the studio activities. The sound pictures are to be used for training purposes. Among the first of the service men who will see them are those attached to the 60 army posts through the country. National Guard units will also see them. 4,648 U. S. Theatres Now Wired With Western Electric Sound Forty-five sound, installations have been made in the United States by Western Electric since its last report was published, bringing the present total to 4,648 in this country. The theatres recently wired for Erpi sets, all both film and disk, are as follows: City Theatre Seats Philadelphia, Pa., Italia 613 Northampton, Pa., Lyric Mounds, 111., Egyptian 567 Berwyn, Pa., Berwyn..._ Brunswick, Ga., Ritz 842 Mattapan, Mass., Oriental Buffalo, N. Y., Allendale 706 Syracuse, N. Y., Novelty.... 497 Gulfport, Miss., Anderson Los Angeles, Cal., Romona Jackson, Ohio, Markay Jonesboro, Ark., Strand Deerlodge, Mont., Rialto _ Honolulu, Hawaii, Kaimuke * * * Corning, N. Y., Palace Revere, Mass., Crescent Gardens 1,802 Paynesville, Minn., Rialto 350 Chicago, 111., Karlov 894 Tarentum, Pa., Palace Berwind, W. Va., Berwind .... Buckhannon, W. Va., Grand Opera House Dubuque, la., Capitol 335 Tampa, Fla., Seminole Syracuse, N. Y., Empire Lake Charles, La., Louisianne 488 Calexico, Cal., Fox Capitol El Centro, Cal., Airdrome Des Moines, la.. Family 357 Osceola, Wis., Garden 364 Conneaut, Ohio, La Grande 424 Selma, Ala., Walton 518 Breitung, Mich., Capitol 700 Danielson, Conn., Orpheum 703 Putnam, Conn., Bradley 809 Cincinnati, Ohio, Lincoln Yonkers, N. Y., Model 331 Rockville, Conn., Palace 785 Cahassett, Mass., Town Hall 450 Bartlett, N. H., Odd Fellows' Hall North Little Rock, Ark., Rialto Newark. Ohio, Auditorium Greenville, S. C, Carroll Lake Providence, La.; Lake Peterson, N. J.. Capitol Grand Rapids. Mich., Royal St. Joseph. Mo., Orpheum Chicago, 111.. Symphonv 1,705 Salt Lake Citv. Utah. Empire Sacramento, Cal., Sutter Sonora, Cal., Star Honolulu, Hawaii, Aloha Eugene, Ore Heilig Theatre Princeton, Ky Savoy Fulton, Ky Grand Chester, Pa Strand Paducah, Ky Arcade Enid, Okla Arcadia Owensboro, Ky Bleich Leonardtown, Md Dulee Elmira, N. Y Colonial Easton, Pa Third Street Lampasas, Tex ....Leroy Osawatomie, Kans Dickinson Bensonville, 111 Centre Rich. Sq., N. C Imperial Huntington, W. Va Rialto Norfolk, Va... Star Philadelphia, Pa Locust Quincy, Mass Quincy West Orange, N. J State Lawrence, Mass Premier Madison, Me Strand Murray, Ky Capitol Rialto Installs RCA RCA Photophone equipment has been installed in the Rialto theatre at Davton. Ohio, which opened September 1 as a full-fleldsed second run house. Vaudeville, which has been the policy in connection with silent pictures will be discontinued. Jobless Musicians Play Own Benefit Concerts (Special to the Herald-World) MONTREAL, Nov. IS. — Unemployed musicians of this city have banded together to give their own benefit concerts each Sunday afternoon at the Orpheum theatre. The concerts are given on a cooperative basis. The musicians play under the name of the Montreal Concert Symphony Orchestra. The Orpheum is in the midst of the downtown theatre section, where the players were formerly employed. New York, N. Y 79th Street Schuyler, Neb Avalon Huron, S. D Bijou * * * Plymouth, N. C State Hobbs, N. M : Fawn King City, Mo Lucille Bethel, Me Odeon Brooklyn, N. Y Folly Mahanoy City, Pa New Family Pittsburgh, Pa Gayety Holdrege, Neb Sun Honea Path, S. C New Little River, Fla Rosetta East Weymouth, Mass Jackson's Rockne and Squad View Football Film At South Bend, Ind. Members of the first and second football teams of Notre Dame, South Bend, Ind., together with Knute Rockne, coach, were guests of Buddy Hooton manager of the Palace theatre there for the showing of the football romance, "Maybe It's Love." The film features the 1929 Ail-American football team. Tim Moynihan, center on the Notre Dame eleven last year, is one of the players shown in the picture. He is now an assistant coach at Notre Dame and Manager Hooton arranged the guest party for the squad because of Moynihan's presence in the cast. Moynihan saw the picture for the first time at South Bend, having returned east before it was screened. Attendance of the football squad naturally drew a large crowd. RCA Reports 30 Houses On Hawaiian Islands Are Using Photophone Sound Out of a total of approximately 60 theatres on the Hawaiian Island which RCA experts consider adaptable to sound reprodutcion, 30 are now equipped with RCA Photophone sets. The Consolidated Amusement Company, which operates some of the principal theatres on the islands, is understood to be contemplating installation of Photophones in its few houses which remain unwired. The following theatres in the Consolidated circuit now have RCA equipment : American, Empire, Hawaii, Kahuku, Post Exchange, Tip Top, Waipahu, Kaimuki, Palama, Pawaa, Star, Princess, and three U. S. Army houses at Schofield Barracks, all in Honolulu ; Empire and New Palace, Hilo; Honomu, Honomu ; Kahalilui, Kahalilui ; Kaloa, Makeweli and Weimea, Kauai ; Lahanina, Lahanina ; Paia, Maui; Luke Field, Pearl Harbor, Ioa, Wailuku ; Lanai, Lanai, and the New Kaneohe and Puunene theatres on two large sugar plantations. Three Montreal Theatres Show French Pictures (Special to the Herald-World) MONTREAL, Nov. 13.— Three French talking pictures were presented at three theatres here last week. At the Palace, George Rotsky, manager, showed the French print of "Playboy of Paris" at scheduled hours during the week, the English version being otherwise shown. Howard Conover, manager of the Imperial, had "La Femme a Menti," the French version of "The Lady Lies," on the screen. Charles Lalumiere, manager of the Roxy, showed an all-French newsreel.