Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000638
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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54 EXHIBITORS HERALD-WORLD November 15, 1930 Something Different Ads such as these were scattered through the newspapers in Madison, Wis., by the Parkwaytheatre for First National's "Top Speed." Nothing fancy — just simple effectiveness. A SUMMONS! TO EVERYONE IN MADISON You don't know the limit of "TOP SPEED'. Therefore you and each of you are hereby summoned to appear at the Parkway Theatre for seven days, starting Saturday, Oct. 11. This is in compliance with Section 42 of City Ordinance 184 that prohibits parking without lights, passing red lights and traveling more than 20 miles an hour. Failure to comply with this summons will mean a loss of the most hilarious entertainment you have even seen on the screen. SMILE! GIGGLE! Show those teeth! Flash those eyes! Check that frown! See Joe E. Brown! Get a wiggle on! It's what you need! Come on, get happy! Go see "TOP SPEED!" LAUGH! HOWL! Double up with laughter! If that's what you're after! See Joe E. Brown! Until the cows come home! And that's no bull! Don't be blue . . . See Brown ! The comical clown! He's coming soon! A PERSONAL MESSAGE: It is the opinion of the management of the Parkway Theatre that the next attraction which starts Saturday is by far the funniest picture we have shown in a long, long time. It is called "TOP SPEED" and has in its cast such able stars as Joe E. Brown. Bernice Claire, Jack Whiting and many others. We saw a preview of it the other day and laughed as we have never laughed before. We are telling you all this because we feel you would like to enjoy a good laugh and get the thrill that this picture gave us. We trust you will get your full share of fun that this picture aords. PARKWAY MANAGEMENT. Theatregoers Pick Best Love Stories In "Romance" Tieup The management of the Crocker theatre, Elgin, 111., tied up with a newspaper to conduct a "Do You Agree With Garbo" contest for its promotion campaign on "Romance." Contestants were invited to write an essay of 50 words giving their opinions of a given list of romantic love stories. This list was purportedly arranged by Greta Garbo, star of the picture. The contestants were to tell why they agreed or disagreed with the list. Those who believed there were other romantic stories from history or mythology which should be on the list were urged to explain why they chose them. The contest ran in the newspaper three days, closing on the film's opening date. The first 25 winners were given pairs of tickets. The women's page of the paper ran a fashion article and photographs of Miss Garbo. 10,000 Heralds Distributed By San Antonio Uptown In Short Story Contest Theatre patrons became short story writers in San Antonio when the manager of the Uptown theatre there organized a story writing contest. Each contribution was to be on the title of one of the feature pictures which had played at the Uptown in recent months. In order to provide all contestants with the titles, he distributed 10,000 heralds in the neighborhood, carrying names of the pictures. A prize of $10 in gold was given to the person who selected one of the titles and wrote the best story. The idea proved to be a nrize stunt. Contributions came in by the score. One of the San Antonio newspapers assisted by publishing a list of the titles. Later this same paper announced names of the winners. Hookup on Candy Kisses Gives Dallas House Good Plug on ''Madam Satan" When "Madam Satan" played at the Melba theatre, Dallas, Manager Kisslingbury tied up with a local candy firm for distribution of its candy kisses. Each piece of candy bore a tag with the words, "Sweetheart kisses are delicious, but what are Madam Satan's kisses like? See Cecil B. DeMille's masterpiece, 'Madam Satan,' at the Melba theatre." Six thousand of the candy kisses were given away by a nearby Publix theatre several days before the picture opened, besides the large number distributed at the Melba. Stage Unit Entertains A. M. Bowles, northern California manager for Fox West Coast Theatres, negotiated with Fanchon & Marco to have one of its stage units entertain when representatives of steamship lines held their annual dinner at the Palace hotel in San Francisco. The boost which the theatres will get through plugging of the travel officials made it worthwhile, Bowles believes. Birthday Passes to Patrons The Capitol theatre, Smiths Falls, Ont., presented guest passes to all citizens whose birthdays fell within the week that "Up the River" and "Song of the Flame" were shown there.