Exhibitors Herald World (Oct-Dec 1930)

November 15, 1930 EXHIBITORS HERALD-WORLD 57 w THE SHORT FEATURE Newspictures HEARST METROTOME NEWS NO. 212— Rags, war hero, gets his reward — Biggest dirigible nears completion at Akron, Ohio — Germany produces real anvil chorus at Cosier town hall — Indian Maharajah puts on a show — Meet men who are cleaning Chicago — Royal pageantry opens Parliament. HEARST METROTONE NEWS NO. 213— Hoover decorates Captain Rickenbacker for war valor — Thanksgiving turkeys hear the bad news — Musical aviators provide jazz for New York's air-minded — Mr. Courage and Mr. Fear tell why it's wise to buy now — Whitney's Equipose wins Pimlico Futurity in Maryland — Germany's zeppelin on rails goes 110 miles an hour. PATHE SOUND NEWS NO. 93— Nation's votes set new mark — Wild oil well threatens Oklahoma City — Ohio church dedicated to Wayne B. Wheeler — ■ Cavalry ride horses 500 miles on asphalt — Baby blimps fill air in first parade at Akron, Ohio — German kiddies see favorites battle in Punch and Judy show — -United States hockey stars warm up on ice in Canada — then King Boris makes Italian princess Queen of Bulgaria. UNIVERSAL NEWSPAPER NEWSREEL NO. 90— Six flivver blimps "shot" by camera in clouds over Akron as experts hold jamboree — Ostentatious display greets British sovereigns at Parliament's opening— Thousands of turkeys "smile" for camera as Thanksgiving approaches — Hoover presents Congressional tribute to Captain Rickenbacker, U. S. air ace of the war — German DO-X, world's largest seaplane starts trans-Atlantic hop for U. S. — Equipose wins pimlico Futurity race in Baltimore in thrill finish. UNIVERSAL NEWSPAPER NEWSREEL NO. 89— Crowds hail Coste and Bellonte on return to Paris — Officials of America and Canada present at dedication of mile-long tunnel under river at Detroit — New York jobless seek work for board, bed and salary of $1 a week — Mine blast takes toll of 338 dead and dying in Alfsdorf, Germany — Daredevil Army horsemen uncork hair-raising equestrianism at Fort Meyer, Va. — King Boris of Bulgaria and Princess Giovanna of Italy married in rain. KINOGRAMS NO. 5655— Rickenbacker, American "Ace of Aces," given highest U. S. award by President Hoover — $12,000,000 bridge completed at Martinez, Cal. — Royal splendor marks opening of British Parliament — Baby zepps go skylarking over Akron — Seattle girls learn how to protect themselves, with a cop as their teacher — Whitney's Equipose captures rich Pimlico Futurity stake in Baltimore. KINOGRAMS NO. 5656— Mussolini reviews 30,000 warriors in commemoration of eighth year of Fascism — Local Portuguese stage a bloodless bullfight in burlesque at San Pablo, Cal. — German rivers overflow banks, flood vast areas in Silesia — Californian invents step-sister to the Helicopter — V-5, biggest U. S. submarine, travels 17 knots in rough sea — El Paso street cars serve ham and eggs on street cars — 154.000 watch intersectional football games in New York and Philadelphia. Road Building Films Released Road construction is described in a new series of pictures released by the Bureau of Public Roads, U. S. Department of Agriculture. The series is intended mainly for the use of highway engineers, road builders, engineering students and others engaged in similar lines. All the modern methods are illustrated. The films are one and two reels in length. U. S. Poultry Film Ready The Bureau of Agricultural Economics of the U. S. Department of Agriculture has issued a new motion picture called "Cooperative Marketing — Eggs and Poultry." The film illustrates how cooperatives purchase and prepare feed and market their products. New Device Combines Talking Pictures, Radio and Phonograph Short subjects of am educational nature have attracted increasing attention and prominence in the last decade for use in the schools. More recently, largely in the past year, devices have been experimented with for showing both educational and purely entertainment pictures in the homes, as well as in schools and laboratories. To meet the demand for home motion pictures, the Bell & Howell Company of Chicago has announced completion of a combination instrument, the FilmophoneRadio, which will be on the market December 15. This machine includes not only a projector and sound device, but radio as well. In addition, there is also the phonograph, which comes as a necessary part of the talking picture equipment. Housed in Compact Cabinet The apparatus is all housed in one compact cabinet. A demonstration of its various functions was given this week before newspaper reporters and writers for trade journals in Bell & Howell projection room in Chicago. In all, four short features were shown, with pleasing results, both in sound and projection. The projecting is done with a regular Bell & Howell Filmo projector, which is removed from its compartment in the cabinet and may be set on any table. Film is the usual 16 mm. width, while the sound may be either on disc or on film. The speaker may be situated wherever the audience desires it. A Howard chassis is used for the radio feature. The phonograph motor is so arranged that the turntable can be operated at either the standard speed for ordinary records or thirty-three and a third revolutions for sound pictures. Flexibility a Strong Feature An interesting point noted in the demonstration was the flexibility of the radiomotion picture phonograph combination. The film can, naturally, be shown with or without sound. Then again, pictures may be screened with phonographic or radio musical accompaniments, not synchronized. The Bell & Howell engineers believe they have solved the principal problem involved in such combination machines in their new device, namely the balancing of the projector with other units. The radio-phonograph apparatus is not new, however. Short subjects, both educational and purely entertaining, are now being produced in large numbers, giving rise to the belief that talking pictures will continue to grow in popularity for use in the homes and in the schools. Old Mill Forms New Children's Club to Exploit Serial Film A method of exploiting serial films that has excellent possibilities for almost any exhibitor was used by the Old Mill theatre, Dallas, for "The Indians Are Coming." The management organized a " 'The Indians Are Coming' Club," which was open to all children. Membership cards were given which were to be punched each week at the door. At the end of the twelfth episide of the film a grand prize is to be given. All juveniles who hold a card with 12 punches will be eligible for it. The stunt used to start off the exploitation on this project was one arranged through tieup with a local dealer in used tires. The theatre carried advertisements to the effect that every child carrying si used tire would be admitted to the show. When all had been admitted, there was a lobby full of old tires, which were sold to the dealer in the tieup. Side view of the new Filmo phone-Radio perfected by the Bell & Howell Company, Chicago. The projector and phonograph are visible on top, while the speaker and radio are housed below. Paramount Is New Name for House BATON ROUGE — The Paramount theatre is the new name for the Publix house formerly known as the Columbia. The change was made because Paramount films are given preference in the Publix house.