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The
Independent
Film Trade
Paper
EXH IBITORS
HERALD WORLD
Home
Office:
407 So. Dearborn St.
Chicago
In This Issue —
R K O-PATHE MERGER
Deal Amalgamating R K 0 and Pathe Is Expected to be Completed by January 1 — Lee Marcus Denies Knowledge of Any Plans to Place Him in High Executive Position With Pathe — Reported $5,000,000 Figure Is Called Absurdly Low for Transaction.
SPOOR "NATURAL VISION"
Quasi-Stereoscopic Version of RKO's "Danger Lights" Is Presented as First Feature by "Natural Vision" Process to be Shown to Public — Audience Reaction at State-Lake in Chicago Indicates Large Measure of Success Attained by Spoor and Berggren.
COMPLETE INDEX TO CONTENTS
NEWS
United Artists' $3,500,000 "war chest" to build fifteen theatres in cities where Fox has only slight competition.
Fight against state censorship is launched at Ohio M P T O convention— 200 at Allied Amusements meeting on Coast are warned to act against inimical drills.
Vaxman in new Advertising Council to aid exhibitors showing "Warner Brothers and First National pictures.
Warner Brothers nets $7,074,621 in fiscal year ended August 30— Advertise and work is Paramount plan, says Zukor.
DEPARTMENTS
The Short Feature 52
Music and Talent 53
Box Office Promotion 45
Classified Advertising 60
Chicago Personalities, by Jim Little 62
FEATURES
New Product 35
The Voice of the Industry (Letters from Readers) 59
Securities Price Range 22
Hollywood, by Douglas Hodges 38
Broadway 18
Sound Reproduction 42
Pictorial Section 23
J. C. Jenkins — His Colyum 41
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Big 4 Film Corporation, Educational, Fox, Paramount, Columbia, Universal, First National, Warner Brothers, Pathe, McGraw-Hill Book Company, Inc., Chicago Show Printing Company, Chalmers Publishing Company.
MUSIC AND TALENT— M. Witmark and Sons, Otto Gray, Ted Meyn, Quality Slides, Brooks Costumes.
CHICAGO 407 South Dearborn St. Telephone Harrison 0035-36-37-38
Cable Address : Quigpubco EDWIN S. CLIFTORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager
HOLLYWOOD
160S North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-236"
JAY M. SHRECK, New York Editor
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
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