Exhibitors Herald World (Oct-Dec 1930)

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The Independent Film Trade Paper EXH IBITORS HERALD WORLD Home Office: 407 So. Dearborn St. Chicago In This Issue — R K O-PATHE MERGER Deal Amalgamating R K 0 and Pathe Is Expected to be Completed by January 1 — Lee Marcus Denies Knowledge of Any Plans to Place Him in High Executive Position With Pathe — Reported $5,000,000 Figure Is Called Absurdly Low for Transaction. SPOOR "NATURAL VISION" Quasi-Stereoscopic Version of RKO's "Danger Lights" Is Presented as First Feature by "Natural Vision" Process to be Shown to Public — Audience Reaction at State-Lake in Chicago Indicates Large Measure of Success Attained by Spoor and Berggren. COMPLETE INDEX TO CONTENTS NEWS United Artists' $3,500,000 "war chest" to build fifteen theatres in cities where Fox has only slight competition. Fight against state censorship is launched at Ohio M P T O convention— 200 at Allied Amusements meeting on Coast are warned to act against inimical drills. Vaxman in new Advertising Council to aid exhibitors showing "Warner Brothers and First National pictures. Warner Brothers nets $7,074,621 in fiscal year ended August 30— Advertise and work is Paramount plan, says Zukor. DEPARTMENTS The Short Feature 52 Music and Talent 53 Box Office Promotion 45 Classified Advertising 60 Chicago Personalities, by Jim Little 62 FEATURES New Product 35 The Voice of the Industry (Letters from Readers) 59 Securities Price Range 22 Hollywood, by Douglas Hodges 38 Broadway 18 Sound Reproduction 42 Pictorial Section 23 J. C. Jenkins — His Colyum 41 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Big 4 Film Corporation, Educational, Fox, Paramount, Columbia, Universal, First National, Warner Brothers, Pathe, McGraw-Hill Book Company, Inc., Chicago Show Printing Company, Chalmers Publishing Company. MUSIC AND TALENT— M. Witmark and Sons, Otto Gray, Ted Meyn, Quality Slides, Brooks Costumes. CHICAGO 407 South Dearborn St. Telephone Harrison 0035-36-37-38 Cable Address : Quigpubco EDWIN S. CLIFTORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 160S North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-236" JAY M. SHRECK, New York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas $3.00 per year; Great Britain and its colonies £1 per year. Other foreign countries $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALDWORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.