Exhibitors Herald World (Oct-Dec 1930)

18 EXHIBITORS HERALD-WORLD November 22, 1930 r BROADWAY MIKE SIMMONS of the expressive vocabulary and head man of the Associated Motion Picture Advertisers, has a capable cabinet to assist him in running the affairs of the organization. The excellent attendance at Thursday luncheons is proof of this and is an indication of the drawing power of Secretary Ed Finney's literary masterpieces. After reading Ed's weekly invitations there are anxious moments waiting to spend your dollar at the Dixie. AAA. Broadway developed a new kind of speakeasy this past week. Some bright boy took advantage of the "buy an apple" campaign for the unemployed and used that as a ruse to dispense wet goods. He had what appeared to be boxes of apples in a taxi but a nosey policeman discovered that each box contained but one layer of the fruit and hidden under this were the bottles of cheer. What might have been a land office business was nipped in the bud there and then. AAA Dave Loew, Bruce Gallup and Hamerslag carried away most of the honors in the first of a series of ping pong matches which will be held at the Motion Picture Club this winter. Their opponents in this instance were the youth of Tenth avenue and it looked for a time like their clever use of the paddle migh*: register a defeat against the club. AAA Mike Simmons is taking the boys of the trade press for a setback in pea pool. AAA The welcome mat is always spread in front of the door at the office of Oscar Hanson, general sales manager of Tiffany. The problem is to find him in town between conventions. AAA This week has produced its usual stock of rumors. A while back it was Howard Hughes who it appeared was buying up every company in the business, and now the rumor hounds have turned to R K O. Latest is that Lee Marcus is leaving Radio Pictures for an executive position with Pathe. AAA Joel Swenson is to be complimented on the excellent editorial job he is doing on Fox's "The Last Word," which is published at the home office. In addition to being a neat piece of work, its many pages contain valuable suggestions for the Fox theatre managers. AAA Hy Daab's next big advertising spirit will be on "Cimarron." If he is to match his sensational Amos 'n' Andy campaign he will have to do some tall hustling. AAA Joe Weil has prepared a clever accessory for advertising Universal's "See America Thirst." It is comprised of a miniature lager of beer which is attached to a card announcing the picture and stars. Contained in the envelope also is a bottle opener. AAA Wallace West has just completed for Pink Wingart a biographical brochure of all Paramount players. It was a task to compile, and Wallace has been working on it for many weeks. It is a credit to his thoroughness. JAY M. SHRECK. 200 Theatres Selling Ducats to Charity Game (Special to the Herald-World) I'ETROIT, Nov. 20.— Two hundred theatres in Detroit and throughout the state are selling tickets to the Michigan-Chicago charity football ?ame at Ann Arbor November 22. H. M. Richey, general manager of Allied Theatres of Michigan, is in charge. Bill Boyd Appears in — "The Painted Desert" and "Beyond Victory," two of the three Pathe specials set for November release. The dates for the two mentioned are November 20 and November 30, respectively, the one of which no still is here shown being "Sin Takes a Holiday," which was released November 10. Being a hairdresser is apparently a new role for Bill, and in the lower picture — well, we'd certainly call it a beautiful scene. June Collyer. Bill Boyd in "Beyond Victory' Bill Boyd, Helen Twelvetrees in "The Painted Desert'