Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000749
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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November 22, 1930 Exhibitors Herald-World Wh en even * • • • pictures fail The Goodwill Theatre Johnson City, New York Before Acousti-Celotex was applied to this theatre, the many hard surfaces made a veritable football of every syllable that came from the screen. Now, thanks to Acousti-Celotex, the box office tells a story of fast growing patronage. A picture may win "four stars" from the critics. Yet that same picture will fail miserably in theatres where hearing conditions make a meaningless jumble of dialog and music. And unless those conditions are corrected there's bound to be a serious slump in box office receipts. Managers everywhere are facing this vital problem. Many of them have already found — in Acousti-Celotex — the happy solution. For Acousti-Celotex, applied to the recommendations of Acousti-Celotex engineers, immediately corrects faulty acoustics. Jumbled sounds become cleancut syllables. Every spoken word, every note of music, is heard clearly and distinctly in every part of the theatre. Lost patrons return . . . Acousti-Celotex soon pays for itself at the box office! If hearing conditions in your theatre aren't what they should be — if you suspect that your business is suffering because of The deep perforations in Acousti-Celotex serve as channels for carrying sound waves into the fibrous interior, assuring highsound-absorbing efficiency, and permitting decorating without loss of sound-deadening value. Acousti-Celotex FOR LESS NOISE-BETTER HEARING The words Celotex and Acousti-Celotex (Reg. U. S. Pat. Off. ) are the trademarks of and indicate manufacture by The Celotex Company faulty acoustics, by all means investigate what Acousti-Celotex can do for you. Facts you should know: Quick, easy installation — Acousti-Celotex comes in single, finished tiles, quickly and easily installed in new or old buildings— fastened directly to present walls and ceilings. Decorative adaptability — Acousti-Celotex brings distinctive beauty to the theatre. Its decorative adaptability assures harmony with almost any architectural or decorative scheme. Permanent and "fool-proof" — This treatment is a permanent treatment with a very low cost of upkeep. Acousti-Celotex tiles can be painted and repainted with any good paint, including lead and oil, without impairing their efficiency. Tested in many fields — Architects and builders are familiar with Acousti-Celotex. Long before the advent of sound pictures they had used this remarkable material to provide "better hearing" in auditoriums. The Celotex Company, 919 North Michigan Avenue, Chicago, Illinois. In Canada: Alexander Murray & Co., Ltd., Montreal. Sales distributors throughout the World. Acousti-Celotex is sold and installed by approved Acousti-Celotex contractors. ACOUSTI-CELOTEX SERVICE Fill in the coupon and return to The Celotex Company, 919 N. Michigan Ave., Chicago, for the appointment, at no obligation, of an engineer to analyze your acoustical problems. Name _ Address City. _ _ State. _ ..