Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000750
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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BETTER THE AT RES Section of Exhibitors H era Id -World w\ Better Theatres Section, devoted to the design, construction, equipment of theatres, appears every fourth issue Editorial and Advertising Offices Better Theatres Section Exhibitors Herald-World Member: Audit Bureau of Circulations CHICAGO 407 So. Dearborn S\ Telephone Harrison 0036. Cable Address: Quigpubco Edwin S. Clifford, General Manager E. A. Rovelstad, Managing Editor George Schutz, Associate Editor Charles B. O'Neill, Advertising Manager George Clifford, Business Manager NEW YORK 565 Fifth Ave. Telephone Wick ersham 2366-2357 Raymond Gallo Eastern Representative HOLLYWOOD 1605 North Cahuen^a St. Telephone Gladstone 2118-2119 Douglas Hodges West Coast Representative LONDON The Bioscope, Faraday House, 8-10 Charing Cross Rd., W. C. 2 Quigley Publishing Company: Martin J. Quigley, President; Edw n S. Clifford, Secretary; George Clifford, Asst. Treasurer. Better Theatres is issued every fourth week as Section Two of Exhibitors HeraldWorld, which is published every Friday by Quigley Publishing Company. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business correspondence should be addressed to the Chicago office. The Film Buyer, a quick reference picture chart, is issued every fourth week as Section Two of Exhibitors HeraldWorld. Other publications: The Motion Picture Almanac Pictures and Personalities, published annually; The Chicagoan. [The Better Theatres Section of Exhibitors Herald-World assumes no responsibility for the return of unsolicited manuscripts.] Subscription Rates of Exhibitors Herald-World United States, its possessions, Canada and all countr:<y; of the Americas, S3 per year; Great Britain an 1 colonies £l per yra-; other foreign countries, $5 per year. IN THIS SECTION Vol. 101, No. 8 GENERAL FEATURES November 22, 1930 The New Motion Picture and the Public: By Gordon S. Mitchell 11 The Mayfair in New York : By Howard Oiseth 12 The Modern Use of Light in the Theatre : By C. M. Cutler _._ 15 A Novel Foyer Feature to Stress Community Appeal 17 The Spanish Colonial Design of a New Fox Theatre... 19 A Theatre of the Commercial Building Type in a Small City 24 Contractual Liability: Late Decisions: By Leo T. Parker.... 26 Designs for Three Western Theatres: Sketches and Projections 27 DEPARTMENTS Sound in the Theatre (32) Two Innovations in Sound and Image : By Edward Churchill 32 Sound Talks by F. H. Richardson...... ..._' 38 World o' Sound: Equipment News and Comment 39 Better Projection (41) Lighting and Monitor Control Setups, and Other Articles : By F. H. Richardson 41 Planning the Theatre (53) MISCELLANEOUS Notes on Writers and Subjects in This Issue 9 Editorially ._ 18 Added Income . 59 Equipment Affairs : Equipment Neios and Comment _. 60 Booklets 60 The Market for American Motion Picture Equipment in the Far East 61 New Inventions 62 Theatre Projects 63 Index to Advertisers 64 [6]