Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000752
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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Better Theatres Section November 22, 1930 a _ GUARD AGAINST PROFITEATING ACCIDENTS TO" CANT FORESEE WITH EXIDE EMERGENCY LIGHTING BATTERIES. w FLOOD can make your POLES SWEPT AWAY . . . LINES DOWN. Something accidental far away might cut off your electric current and cut down your profits. Guard against such unforeseen happenings. Find out about Exide Emergency Lighting Batteries DISASTER many miles away. Heavy rains. Flood. Down go power lines. Current fails in your theatre. Show stops. Patrons are annoyed. Current failure may seldom happen, but once is too often. Your power company works night and day to give you dependable service, but it can't foresee accidents any more than you can. But you can guard against them with Exide Emergency Lighting Batteries. Should electric current suddenly be interrupted, for any reason, the audience need never know, for Exides will keep your show running smoothly. The batteries take over the job instantly and automatically . . . without a hand touching a switch. Exide Emergency Lighting Batteries are not expensive. And they cost so very little to operate. Write us today for information. Ask for the Emergency Lighting Bulletin. Or we'll send one of our technical men to call and tell you all about emergency lighting. No obligation whatsoever. £xi6e EMERGENCY LIGHTING BATTER I ES THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia THE WORLD'S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto