Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000754
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

10 Better Theatres Section November 22, 1930 Under the National Stamp of Approval the following departments of theatre equipment are sold, installed and serviced: Exterior Lighting Equipment Flood Lighting Equipment Electric Signs and Marquees Ticket Booths Ticket Vending Machines Ticket Chopping Mach'nes Photo and Poster Display Frames Complete Projection Room Equip ment and Accessories Auditorium Lighting Equipment Auditorium Seating Carpets and Draperies Air Conditioning Apparatus Orchestra Pit Equipment Stage Lighting Equipment Theatre Switchboards Stage Rigging and Hardware Stage Scenery Stage Curtains and Draperies Motion Picture Screens Screen Masking Devices It's quite a jump from a stage screw to a successful theatre. But the major elements that build the foundation for theatre success are all included in the National Line of equipment and accessories. If you want a marquee or an electric sign your nearest National Branch will have it for you. Need Projection machines, a generator or lighting equipment? That's there for you, too. So are your ventilating fans, opera chairs, stage rigging, screen, carpets, draperies. They have all won their place in the National Line through selective tests for quality in materials and workmanship and for profit-producing practicability. When you want a battery or a bill poster's brush, your nearest National Branch will get them to you quickly and economically. If you need rush repair work, a National Emergency Man will help you keep the show going. And when you buy complete equipment for a new theatre you can get it from National — all on a one-source plan. From stage screw to successful theatre — the whole range of service is there. "One Source — One Quality — One Guarantee. 5 "De Luxe Your Theatre and Make It Pay" is the suggestive title of our new Fall Catalog. It's full of timely tips. Write or ask for a copy. NATIONAL TM€ATR€ SUPPLY COMPANY Branches in all Principal Cities