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Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000778
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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34 Better Theatres Section November 22, 1930 arrier a new nation-wide air-conditioning HOW THE NEW THEATRE DIVISION WAS FORMED ON October 8, the new Carrier Corporation was established. It consists of the Carrier Engineering Corporation, makers of Manufactured Weather, the Brunswick-Kroeschell Company, and the York Heating and Ventilating Company (Philadelphia). As a result of this merger, the engineers who had been specializing in air-conditioning of theatres in the Carrier Engineering Corporation and the Brunswick-Kroeschell Company were grouped in a new unit, the Theatre Division of the Carrier Engineering Corporation. In this new Theatre Division are combined the two decades of experience in theatre air-conditioning of the two leaders in this field. Between them they can offer to every theatre any type of air-conditioning equipment on an unbiased basis of most economical performance in the theatre, whether it seats 500 or 5,000. A. C. BUENSOD, formerly specializing in Manufactured Weather for theatres, now joint head of the Theatre Division of Carrier Engineering Corporation. R. A. KROESCHELL, formerly in charge of all theatre air-conditioning for BrunswickKroeschell, now joint head of the new Carrier Theatre Division. Manufactured makes "Every day ^