Exhibitors Herald World (Oct-Dec 1930)

November 22, 1930 Exhibitors Herald-World 37 Mr. Shearer pointed out the advantages, as far as perspective was concerned, by drawing pictures of four poles, set in a square, at some distance from the camera. With standard practice, involving the narrow angle, the two poles closest to the camera were not only just within side-limits but obscured half of those poles behind. With the wider angle, caused by the wide angle from lens to film, the front poles not only were well within the side limits, but the poles in the background stood out separately and distinctly. "There is a clear third dimensional illusion," he continued. "Another example of what I mean is given with a picket fence. In standard practice, only the faces of the pickets show, giving the eye a flat picture. Through the use of the wide angle, the part of the sides of the pickets which are not in the direct center of the picture, are also caught for the screen. The sides give the pickets a third dimension, and depth. The camera becomes more like the human eye." Another outstanding attribute apparent in "Realife" is the size of persons and objects of all kinds in the background. These figures are in no way distorted or blurred and are of normal size. In standard practice, a person walking away from the camera becomes smaller at such a rapid rate that the illusion is impaired. With "Realife," size recedes more normally. The only mechanical difference between standard film and "Realife" observed by the spectator is the variation in the size of the screen. The screens on which "Realife" is to be projected will be much wider. "The main advantage to the exhibitor is the saving of money in adapting his equipment for 'Realife,' as against the amount he would have to spend to show 70-mm. positives," explained Mr. Shearer. "I conservatively estimate that if 70-mm. prints become standard, they will cost exhibitors in the United States a minimum aggregate of $40,000,000 for modification of equipment. "A survey further reveals that five major producing companies alone would spend approximately $20,000,000 a year more than they are at present for film. This would eventually have to come from theatre box offices. The general belief," Mr. Shearer added, "is that the industry cannot stand the burden of this added cost." Added Income IN this issue is presented for the first time special editorial treatment of those fields which have become allied with the motion picture theatre as sources of added income. Miniature golf, parking facilities, vending machines— the whole world of interests now being recognized as auxiliary to the theatre will come under the purview of this department. It appears on page 59. European Theatres Prefer Wright-DeCoster Reproducers The Speaker of the Tear Some very interesting observations have been received from Mr. Norman Simons, of M. Simons 8C Son Co., in charge of our export sales, who has been traveling in Europe. He writes from Paris, "I must mention my last night in Paris. Went to the second leading theatre, 'Casino de Paris.' The whole theatre is covered with crudely mounted, yet very efficient Wright-DeCoster's. I am arranging to secure a list of your Paris installations, and am certain you have every important theatre on the list.'* Later, another message from Budapest reads, "There are 120 theatres in Budapest without the rest of Hungary, and more Wright-DeCoster's than any other single make, European or American. They are installed beautifully. Just saw THE KING OF JAZZ and you couldn't get better reproduction in the Roxy. Here you are with good company, Warner's, First National, M G M, Fox, Paramount, etc." Your pictures will be in good company with W RIGHTDE COSTER REPRODUCERS. Write for complete information and address of nearest sales office. Wright-DeCoster, Inc. 2225 University Ave. St. Paul, Minn. Export Dept., M. Simons 8C Son Co., 25 Warren St., New York. Cable address, SIMONTRICE, New York. We Know We Can Improve Your Sound without additional equipment or padding — at a minimum expenditure to you. Let us prove it Kendell & Dasseville, Inc. Acoustical Engineering 67 W. 44th St. New York