Exhibitors Herald World (Oct-Dec 1930)

November 22, 1930 Exhibitors Herald-World 61 The Market for American Motion Picture Equipment in the Far East [The following is a compilation of reports on the markets in Asia for American motion picture equipment, following a survey conducted by the U. S. Department of Commerce. The reports began in the August 2d issue. The survey also included the markets of Africa and Oceania. This material on the Asiatic and African continent will complete presentation begun in Better Theatres over a year ago, when government reports on similar markets in Europe and South America were published. The compilation of the reports is by Nathan D. Golden, assistant chief of the motion picture division of the Department of Commerce.'] Iraq (Continued) Generators. — The possibilities for the sale of American generator sets for use in motion picture theatres in Iraq to convert alternating current to direct current is said to be nil. The Central Cinema of Baghdad, the Iraq Cinema of Baghdad, and the National Cinema of Baghdad all have their own Ruston Hornsby engines producing direct current of 110 volts and 120 amperes. The Depot Cinema at Hinaidi also has its own engine. The Basrah Cinema, the Royal Cinema at Ashbar, and the National Cinema at Mosul have generator sets which convert direct current of 220 volts to direct current 110 volts. Arc lamps and screens. — High-intensity and mirror-reflector arc lamps are in use in some theatres in Iraq. The screens in use are cotton cloth. Until recently the Iraq Cinema had a whitewashed wall, but a cotton cloth screen was installed. Visual education. — The only visual education attempted in Iraq so far consists of a collection of photographs showing the Arabic or Moorish architecture in Spain, brought in by Saty Beg al Hasri, who is now the head of the High Training College, and a collection of photographs of the works of great painters, brought from Paris by Mrs. Alma Kerr, principal of the Girls Training College. Motion picture projectors and worthwhile educational films might be a great help and will doubtless come in time. Turkey From report by Julian E. Gillespie, Istanbul A S yet Turkey is a relatively small market for the sale of motion picture projectors and projection equipment, owing to the very small number of motion picture theatres in the country. It is estimated that the total number does not exceed 100, of which 25 are located in Istanbul. In that city there are five large theatres having a seating capacity of 800 to 1,200 each. All other motion picture theatres are much smaller in size, (Continued on page 66) You should have a copy of Building Theatre Patronage for handy reference This is not a book to be read over once. It is a treatise embracing theatre management in all details. It is needed on every managers desk to be consulted when' ever inspiration is needed. The wise manager will consult it many times daily. Have this inexpensive assistant at your command — price $5.10 at Herald-World Bookshop 407 S. Dearborn St., Chicago, III. Order accompanied by certified chec\, money order or jdraft receives immediate attention. Will also mail C.O.D., if desired. Impossible-To-Stall-Or-Jam New-Tiffin Curtain-Control Starts, Stops, or Reverses at Any Point Detailed Description Upon Request Scenery Catalogue Upon Request cenicStodios TIFFIN. OHIO HOUR SERVICE CIRCUS H*RBLDJ DBT6J-POSTeRJ EXHIBITORS Printing Service 711 South Dearborn Street CHICAGO, ILL. COLOR • LIGHTING EQUIPMENT LACO HOOD RECO HOOD AND HOLDER ) J Made of the finest quality of natural colored glass, having the highest possible light transmission value. A unit to solve every color lighting problem. Write for Bulletin 80 ELECTRIC COMPANY 2651 W. Congress St. Chicago, 111. "Everything in Theatre Color Lighting Equipment"