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TRADE MARK REG'O.
THE INTERNATIONAL PROJECTOR
USED BY
THE ASTORIA CHAIN
THE FINSE *Y PAR ASTORIA
LONDON, ENGLAND
EVIDENCE OF BRITISH PROGRESSIVENESS
and
SIMPLEX SUPREMACY
EQUIPPED WITH
FOUR
TRADE MARK REG'O.
PROJECTORS
THE FINSBURY PARK ASTORIA ISLINGTON, LONDON, ENGLAND
"The projection and talking picture machinery is the most complete of its kind in any theatre to date.
"In the Modern Theatre — Machinery rules."
DIRECTORS:
E. A. STONE, F.S.I. , Chairman A. SEGAL, Managing Director J. C. CLAVERING ALBERT LESSER ARTHUR LESSER HENRY LESSER
GENERAL MANAGER: CHARLES PENLEY
SECRETARY:
H. T. RICHARDSON
ARCHITECT:
E. A. STONE, F.S.I.
GENERAL CONTRACTORS: GRIGGS & SON
CONSULTING ENGINEER: MAJOR C. H. BELL, O.B.E.
INTERNAL DECORATIONS: MARC-HENRI & LAVERDET
RESIDENT MANAGER: E. L. DIMMOCK
HE FINSBURY PARK ASTORIA is the fourth Theatre to be opened in the chain originally visualized by the Directorate two years ago. The Theatres already opened include the Brixton Astoria (August, 1929); the Old Kent Road Astoria (February, 1930; and the Streatham Astoria (June, 1930). To open four Theatres of the magnitude of the Astorias in just over twelve months is a record of which the Directorate are justifiably proud, while the success of the Theatres already opened is confirmation that the policy originally laid down and carried out was a wise one.
The policy of the Directorate is to provide:
( 1 ) Theatres of Unequalled Size and Magnificence in suburban areas.
Entertainment unexcelled by even West End of London Houses.
Music by picked Orchestras and Grand Organs. Comfort, Courtesy, and Service. Strictly suburban prices.
THE ASTORIAS have been acknowledged by the Press of this country — and America — to be real super Theatres presenting super Entertainment in Pictures, Vaudeville, Stage Production, and Music, and the ideals which have proved so successful and acceptable will be continued.
The Directorate and Management are sincere in their endeavours to raise the standard of Entertainment and Entertaining, and the maintenance of their declared policy is accepted as a duty to the public they serve.
A. SEGAL.
(2) (3)
(4) (5)
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INTERNATIONAL PROJECTOR CORPORATION
90 GOLD STREET NEW YORK