Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000815
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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November 29, 1930 EXHIBITORS HERALD-WORLD BEST TALKING Produced by HAROLD LLOYD Corporation A PARAMOUNT Super'Special HAROLD LLOYD EVER MADE! And It's Mopping Up frown Coast to Coast! "'FEET FIRST' got biggest business this house has enjoyed in eight months." — Strand, Milwaukee, Wise. • "Crowds standing over a block long to get in to 'FEET FIRST'. Newspapers and audiences say the greatest Lloyd ever made." — Paramount, Denver, Col. "Lloyd doubled average business at this house." — Kirby, Houston, Tex. • '"FEET FIRST' broke all box office records for past twenty months." — Paramount, Texarkana, Ark. • "Lloyd, first picture to play without stage show and increased receipts 50%." — Paramount, Seattle, Wash. • '"FEET FIRST' did best business we have had in many months." — Paramount, Atlanta, Ca. • "Opened to marvelous business, with crowds in continual uproar of laughter." — Saenger, i\ew Orleans, La. • "Matinees on Lloyd biggest in years. Public carried away with laughter." — Florida, Jacksonville, Fla. "Record crowds came to sit in seats but rolled into the aisles with laughter." — Newman, Kansas City, Mo. • THIRD WEEK OF TREMENDOUS BUSINESS AT RIALTO, NEW YORK -AND NOT A DOLLAR LET-DOWN! In These Times, when ONLY BIG Pictures Get BIG Money, Lloyd Offers his Latest and BIGGEST! W FEET FIRST 9?