Exhibitors Herald World (Oct-Dec 1930)

16 EXHIBITORS HERALD -WORLD December 6, 1931) BROADWAY THE old idea of digging a little deeper at Christmas time to buy the big boss a present (probably a duplicate of something he already possesses or has thrown in the dump) is obsolete insofar as the Fox theatre company is concerned. Fox theatre executives have labelled it a racket and are determined that it shall not be practiced this year. In other words, the guy who would stand ace high with the boss must produce honest, sincere labor, and not gifts, to do so. It spells the end of personal aggrandizement of a nature which was never in high repute. That noise? That's applause from the ranks ! A Charley Christien and Joe Plunkett in earnest discussion at the Motion Picture Club. No, not short feature product for the RKO houses. Dogs ! Both are canine fanciers of the first water, and to broach the subject of business when they are discussing their pets would be sacrilegious. A Jimmy Clark, ad sales manager for Paramount, has produced a Christmas lobby poster of unusual merit. It is one sheet in size, and in three colors is a head of Santa Claus with the greeting: "Wishing you a Merry Christmas and a Happy New Year, The Management." There is no tieup with any company or product. Get your orders in early. A Walter F. Eberhardt, to make us green with envy, postcards the following from Rome : "Hope I get back to the U S A in 'time to wish you Merry Christmas." A The famous "Trags" of Neillsville, Wis., was in to add a pessimistic note to the day. Always a good showman, "Trags" decided to ta^e a whirl at indoor golf over in Flatbush. Everything would have been fine, said "Trags," but he got dizzy looking at the figures on the red side of the ledger. If we are not mistaken he will be back shortly showing some of the boys how to make the shekels roll into the box office. A In addition to having a live publicity and advertising department, Glen Allvine numbers among his staff members several expert bowlers. His department is now leading all others in the Fox bowling tournament. A Glen has a versatile staff. Fred Rath, once of Russ Holman's staff at Paramount, has just had his first play produced on Broadway. May "First Night," Fred, be the first of a series of successful dramas from your pen. A Hy Daab, he of the Amos 'n' Andy advertising campaign, has made some thoughtful observations on Hollywood. "It's not the same old Hollywood," he says. "There is not the spirit of cameraderie which used to prevail." A Herman Stern, once popular film man of the Middlewest and now president of the Universal Club at the home office, has a treat in store for those attending the club's get-together dance on December 11. Through the courtesy of the Curtiss-Wright Corporation an airplane ride will be one of the novel prizes of the occasion. A Jack Hess is becoming acclimated to the Big Stem. Temporarily at least Radio-KeithOrpheum has him ensconced on the fourth floor of the Palace annex. Jack has buckled down to the job of nationally advertising pictures playing the RKO circuit. Best o' luck. JAY M. SHRECK. Where Men Are Men Below are two scenes from the Big 4 corporation's all-talking western thriller, which goes under the very effective title of "The Breed of the West." Hard-riding, hair-raising and heart-thrilling, the action goes on in that rugged and jagged west where each man was at one time a law unto himself, with his gun for the jury. Starred in the film is Wally Wales, opposite whom plays Virginia Browne Faire. Others in the cast include "Buzz" Barton, Bobby Dunn and Lafe McKee. * . ■ • .■ v^4 Sat ^V * ^^ h, A £ Soaring in the clouds. ^jA* ♦ jH \ _jH h^ :*1 1 nr^MmM*/ £! 4 mfwm PSTjS^jf^p^^B * j iB 1 ' fl B! ^Kfl^^jiiBI^IH Me^^KL^jSIS * BMM^^WtI iimi T*P ijl^B I Suspicion lurks in every thought.