Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000931
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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"I first turn to" N the nrst nine months of 1930, Exhibitors Herald-World had received in excess of 3,000 letters from subscribers, telling how they read the magazine. Although each one almost invariably stated I nrst turn to " and named some particular feature or some particular department, all indicated that before the magazine was put away it was thoroughly read. "I first turn to " Quigley' s Editorials. Box Office Promotion. The News Section. fCrasna s Sound Box. Dad Jenkins' Column. The Pictorial Section. New Pictures. Richardson on Sound. Letters from Readers. Shreck's Broadway. The Advertisements. Jdusic and Talent. Hollywood. Short Features. Better Theatres. The Film Buyer. — say the various letters. Each writer indicated there was something that he especially liked and nothing he did not value within its pages. Reader interest is truthfully reflected in circulation figures. Year after year, the HeraldWorld maintains its position, far in the lead of the procession. EXHIBITORS HERALD -WORLD The Achnoiul edged Leader Quigley Publishing Co, New York Chicago Los Angeles i