Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000932
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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"A HOLLYWOOD THEME SONG" with Harry Gribben Yola D'Avril Patsy O'Leary Mack Sennett is famous for his satires on the movies themselves. And this one, kidding the theme song, is one of his greatest. The critics call it "great fun", "one long howl", "a riot." R I "c a iTTa i T ROUGH IDEA OF LOVE' with Marjorie Beebe, Frank Eastman, Mildred Van Dern If you want to give them a rough idea of love as Frank i« and Johnny demonstrate it —and a very clear idea of how funny an "action comedy'" can be — play this one. Linerica's collective sense of humor is one of the principal reasons for its greatness; one of the surest guarantees of its future. Among its most honored sons and daughters have always been those who made its millions chuckle. For they do more for public morale than most of its statesmen. While you can laugh you'll never be licked. Every time you play a good comedy you are helping your box-office to win. And you are adding your bit toward strengthening the public courage — and that's all America needs now to start the ball of prosperity to rolling again. MAC K SENNETT COMEDIES "RACKET CHEERS" with Andy Clyde Daphne Pollard Marjorie Beebe "Mack Sennett still rolling 'em off their seats with good old fashioned slapstick comedy," says the Hollywood Daily Reporter. "Good stuff to satisfy the customers. Good entertainment for the kids." 'DON'T BITE YOUR DENTIST" with Andy Clyde, Daphne Pollard Patsy O'Leary, Lincoln Stedman Don't bite your wife if business is not 100 per cent. Get more laughs in your show and advertise them. "Here's one for real clean fun,' says Film Daily. "A corker.' ^ EDUCATIONAL FILM EXCHANGES, NO, NO, LADY" with Andy Clyde Frank Eastman Dorothy Christy Cyril Chadwick A new and funnier slant on the amateur "drawma"; a comedy done in the best modern manner, with plenty of the good old belly laughs. INC., E. IV. MAMMONS , President Member Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President