Exhibitors Herald World (Oct-Dec 1930)

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w The Independent Film Trade Paper EXH IBITORS HERALD WORLD Home Office: 407 S. Dearborn St. Chicago In This Issue— PRODUCTION COSTS Sound Picture's Production Cost Almost Ten Times That of Silent, United States Census Bureau Shows in Summary of 1929 Expenditures — Hundred Millions Expended on 1,000 Sound Films Last Year as Against Only Seventeen Millions for 1,500 Silent Pictures. BLOCK BOOKING Block Booking Aids Exhibitors as Well as Industry, Says Sidney R. Kent — Points to Fact That 85 Per Cent of Paramount's Accounts of Fifteen Years Ago Still Book Company's Product, as Refutation of Charge That Wholesale Method Involves Use of Force. COMPLETE INDEX TO CONTENTS NEWS Benefit shows help Mississippi to cut way through blue law fog — Givic societies recognize Sunday shows are best medium for raising funds. Theatre Managers' Club at Oakland, Cal., shows what teamwork can do — Evanston court says council ought to settle blue law tangle. New York state supreme court judge grants motion to dismiss complaint by General Talking Pictures against replacing equipment. "All Quiet" made Political Football of German Nationalists, inside facts show — Sentiment in Business? You betcha! This theatre owner proves it. DEPARTMENTS Music and Talent 42 Box Office Promotion 32 Classified Advertising 48 CHICAGO 407 South Dearborn St. Telephone Harrison 0035-36-37-3H Cable Address: Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A, ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 1605 North Cahaenga St. Telephone Gladstone 21 18-21 14 DOUGLAS HODGES West Coast Manager FEATURES New Product 20 The Voice of the Industry (Letters from Readers) 47 Securities Price Range 14 Hollywood, by Douglas Hodges 25 Sound Reproduction 29 Pictorial Section 15 J. C. Jenkins — His Column 23 Chicago Personalities, by Jim Little 50 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Pathe Exchange, Inc., Eastman Kodak, Metro-Goldwyn-Mayer, Western Electric, Walt Disney, National Screen Service, Chalmers Publishing Company. MUSIC AND TALENTBrooks Costumes. -Leo Feist, Inc., Otto Gray, Julia Dawn. EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wlekersham 2366 23*7 JAY M. SHRECK, New York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday Honse 8-10 Charing Cross Rd., W. C. 2 •.UBSfRIPTION RATES United States and Its possessions, Canada and all countries of the Americas — $3.00 per year! Great Britain and its colonies t\ per year Other foreign countries— S5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. Th» HERALDWORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.