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The
Independent
Film Trade
Paper
EXH IBITORS
HERALD WORLD
Home
Office:
407 S. Dearborn St.
Chicago
In This Issue—
PRODUCTION COSTS
Sound Picture's Production Cost Almost Ten Times That of Silent, United States Census Bureau Shows in Summary of 1929 Expenditures — Hundred Millions Expended on 1,000 Sound Films Last Year as Against Only Seventeen Millions for 1,500 Silent Pictures.
BLOCK BOOKING
Block Booking Aids Exhibitors as Well as Industry, Says Sidney R. Kent — Points to Fact That 85 Per Cent of Paramount's Accounts of Fifteen Years Ago Still Book Company's Product, as Refutation of Charge That Wholesale Method Involves Use of Force.
COMPLETE INDEX TO CONTENTS
NEWS
Benefit shows help Mississippi to cut way through blue law fog — Givic societies recognize Sunday shows are best medium for raising funds.
Theatre Managers' Club at Oakland, Cal., shows what teamwork can do — Evanston court says council ought to settle blue law tangle.
New York state supreme court judge grants motion to dismiss complaint by General Talking Pictures against replacing equipment.
"All Quiet" made Political Football of German Nationalists, inside facts show — Sentiment in Business? You betcha! This theatre owner proves it.
DEPARTMENTS
Music and Talent 42
Box Office Promotion 32
Classified Advertising 48
CHICAGO
407 South Dearborn St. Telephone Harrison 0035-36-37-3H
Cable Address: Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A, ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager
HOLLYWOOD
1605 North Cahaenga St. Telephone Gladstone 21 18-21 14
DOUGLAS HODGES
West Coast Manager
FEATURES
New Product 20
The Voice of the Industry (Letters from Readers) 47
Securities Price Range 14
Hollywood, by Douglas Hodges 25
Sound Reproduction 29
Pictorial Section 15
J. C. Jenkins — His Column 23
Chicago Personalities, by Jim Little 50
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Paramount, Pathe Exchange, Inc., Eastman Kodak, Metro-Goldwyn-Mayer, Western Electric, Walt Disney, National Screen Service, Chalmers Publishing Company.
MUSIC AND TALENTBrooks Costumes.
-Leo Feist, Inc., Otto Gray, Julia Dawn.
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wlekersham 2366 23*7
JAY M. SHRECK, New York Editor
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
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8-10 Charing Cross Rd., W. C. 2
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