Exhibitors Herald World (Oct-Dec 1930)

18 EXHIBITORS HERALD-WORLD December 27, 1930 Sentiment in Business? You Betchal This Exhibitor Proves it, Too Aaron Goldberg's Royal Treatment of Employes and Their Loyal Service Give Theatres Sobriquet of "The Human Houses" Newspictures '7t seems to me that theatre owners should be the last ones to place a clamp on expenditures. Times will get better when people begin to spend more freely, and those who depend upon the amusement business should set an example.'" — A bit of philosophy from Aaron Goldberg, operating five small downtown houses in San Francisco. Famous Players Canadian Corp. came in for some criticism when the company declined to arrange additional benefit shows in its local houses unless provision was made for rental charges. Loew's theatre has arranged a special citywide benefit January 8 with all proceeds to be turned over to the fund in aid of the unemployed, it is announced by Manager Jules Bernstein. [By Special Correspondent to the HeraldWorld] SAN FRANCISCO, Dec. 26. — Does sentiment have a place in modern business, particularly in times of stress and keen competition? Aaron Goldberg, owner of the Aaron Goldberg Theatres, operating a chain of five small downtown film houses, believes that it does and is not ashamed to so express himself. And what is more, he demonstrates his belief in the manner in which his business is conducted. His treatment of employes has made him almost idolized, and the loyalty of co-workers is, reflected in the courteous handling of those who patronize his theatres, until these have become known to the public as "The Human Houses." tpVERY employe here is given a vacation George Lester, R. S. Tickner, A. Polakoff *-* on pay during the summer season and and Ray Lewis, the annual banquet in the Christmas period has become an event. "The present year has been a difficult one in the amusement field," said Goldberg, "and especially for exhibitors like myself who were called upon to make the change from silent pictures to sound. "The suggestion was made that this was no time for annual dinner affairs, and the like, but it seems to me that theatre owners should be the last ones to place a clamp on expenditures. Times will get better when people begin to spend more freely, and those who depend upon the amusement business should set an example. "Instead of doing away with our annual banquet we have endeavored to make it bigger and better than ever, feeling that this will help in its small way for increased prosperity." This year's banquet, the fifth in the series, was held at the St. Francis hotel. Fifty were in attendance, with forty-four of these employes of the five theatres and the central operating office. It was truly a family affair over which the genial host presided as a proud father. An interesting expression of sentiment in business is to been seen in the private office of Goldberg in the Phelan Building. Here in a frame is the first ticket sold when the Peerless theatre was opened on Third street nineteen years ago, and beside it is the first nickel that came into the till. The purchase was made by a baby of ten months who was held up to the window by her mother, and her name appears with the ticket and coin, Board of Review Will Hear Albert Howson (Special to the Herald-World) NEW YORK, Dec. 26.— Albert S. Howson, a member of the Warner scenario staff, will be one of the principal speakers at the annual meeting of the National Board of Review, to be held in Philadelphia January 22. The conference will continue for three days and the general topic for discussion will be "The Motion Picture and the Community." This subject will be divided into four divisions. Howson will discuss the relation of the exhibitor to the community. Charity Performances Given by 45 Toronto Independent Houses (Special to the Herald-World) TORONTO, Dec. 26.— A city-wide benefit drive was conducted in Toronto on the [ling of December 23 when charity perfonnant i held in no less than 45 pendent moving picture houses simultaneously under the direction of 'i committee whi< h vorked with the Exhibitors Cooperative Society 'I hi committee comprised Harry Vh ander, Nat. Taylor, ELC AMPANIL THEATRE ANTIOCH CALIFORNIA SUNDAY, OCT. 5— -Continuous Show, starts 2:30 The Famous Stage Comedienne CHARLOTTE GREENWOOD In her first talking picture "Love Your Neighbor" You'll n»v thin \% the greatest comedy you have ever seen aod beard —■•alio— ARTHUR LAKE and SUE CAROL In the Rumble Seal Romance "She's My Weakness" A picture version of* ihe popular fltage auccesa— ''TOMMY" SOUND CARTOON SOUND NEWS The El Campanil theatre, Antioch, III., did something revolutionary in smalltown advertising when it gave this Educational-Tuxedo comedy the principal play. Willard E. Wagner, manager, gives the main lines in the ad to Charlotte Greenwood and the name of the short subject, "Love Your Neighbor." KINOGRAMS NO. 5667— Sturdy citizens of Turkestan hills come down for military training in Soviet army — Grandpa Hoover has some family visitors — They play tennis on ice at Haverford, Pa. — British navy starts diving school— 80-year-old Californian plies his trade of rope-making — Prize life saving squad guards 50,000 daily bathers at Miami Beach — Dog adopts cubs forsaken by lioness in Washington, D. C. — German Grand Prix opens in Berlin on wet track. UNIVERSAL NEWSPAPER NEWSREEL NO. 102 — Fierce Caucasians come down from mountain homes to take military training in Red army — Fishermen return with record catch after battling Atlantic storms off Maine — Miami life saving squad drills for influx of winter bathers — Champion motorcyclists thrill Mexico City crowds — Collegians introduce ice-tennis at Haverford, Pa. — Many falls mark end of Vienna steeplechase season. PATHE SOUND NEWS— NO. 1, Vol. Ill— B. & O. buys $100,000,000 railroad at auction— Quake razes 5,000 homes in Japan — Fold up wheels on Lindy plane at Burbank, Cal. — Restore Standish memorial statue at Duxbury, Mass. — Coronation of Mary Waddell as Pasadena "queen" — White House babies look over grounds — Pick America's golden voices in New York. HEARST METROTONE NEWS NO. 22S— Amelia Earhart tries latest autogyro plane in Philadelphia — Yokohama derby draws huge Japanese racing crowd — Mexican youngsters in kindergarten get early start in dancing — Chicago polar bears are hot for cold weather — Chicago billiard wizard wins championship from Greenleaf — Metrotone presents under sea films made in West Indies. HEARST METROTONE NEWS NO. 224— Germany's "coppers" put their horses through a college course — Sea dogs vie for boxing titles of U. S. Navy at San Pedro, Cal. — Scotch golf wizard introduces something new in tees at Larchmont, N. Y. — Zoo in Washington, D. C, introduces the original bouncing babies — -Metrotone makes a Christmas visit to Bethlehem and the Holy Land. HEARST METROTONE NEWS NO. 223— Greatest scientist welcomed to United States — Hundreds perish in new earthquake disaster in Japan — World court fight up again in Senate — Sonnenberg loses wrestling "crown" — Tiny Mexican miss gets operatic— Army beats Navy in great game to aid charity. Publix Theatres on West Coast Go Under Fox Banner on Jan. 1 (Special to the Herald-World) SAN FRANCISCO, Dec. 26.— It is understood the seven Publix houses acquired by Fox West Coast in the recent $2,000,000 deal, will be taken over by the latter chain about January 1. The theatres involved are located here, where there are three ; in Oakland ; two in Portland, and one in Seattle. Editorial Comment on Fox-Publix West Coast Deal Expresses Favor (Special to the Herald-World) PORTLAND, Dec. 26.— In an editorial in the Portland Oregonian concerning the recent acquisition of Publix theatres by the Fox West Coast Theatres, Inc., a deal involving some $20,000,000 worth of theatre property, expression is made that is wholly favorable to the arrangement. To quote one paragraph from the comment: "Here is a concern (Fox West Coast Theatres, Inc.) whose operations are nation-wide and which knows conditions and is familiar with prospects everywhere, allocating to new operations in Oregon, California, and Washington a sum approximating some twenty millions. So far from shortening its outlay here it increases that outlay materially. It is development that ought to hearten all of us here and strengthen our faith in what we have and in our future. Doubtless it will have that kind of an effect/'