Exhibitors Herald World (Oct-Dec 1930)

December 27, 1930 EXHIBITORS HERALD -WORLD 41 4t' 1 1 "****• . . ,;' k >■ i ■ A^5:-B ■4% •!;.,■■ ; ;* EBGk.. j5* fi*jH H SUM MO HI >v\ ^Jj Robert Woolsey's double entertained throngs on the streets of Corbin, Ky., for the Kentucky theatre's showing of "Half Shot at Sunrise," a Radio picture. George Myers Tells His Ideas for Small Town Exploitation "The smalltown exhibitor often has a real problem finding something unusual for his exploitation," says George B. Myers, manager of the Kentucky theatre, Corbin, Ky. So Myers has offered a suggestion. The suggestion is a photograph of a stunt he used for "Half Shot at Sunrise." This is reproduced above. He obtained a man who as nearly as possible resembled Robert Woolsey, star of the film. In army uniform, the man paraded the streets, pulling a little wagon containing a huge bottle. On the bottle were comic drawings of Wheeler and Woolsey. The ballyhoo man's spectacles, his long cigar and his clowning antics attracted a lot of attention. Myers also sends copies of some of his advertisements. He points out that the smalltown exhibitor has nothing but mats and type to work with, and for that reason is handicapped in his work on layouts. "However," he says, if the small theatre manager will take his time and see that the printers follow his layouts, he will be able to get some attractive ads." San Antonio Empire Plugs "Adios" with Hookup on Barthelmess Dog Trophy The Empire theatre, San Antonio, has carried out a good piece of advance exploitation on the new First National picture, "Adios," by exhibiting in its lobby a silver trophy purported to have been donated by Richard Barthelmess, star of the film, to a San Antonio woman for first prize in a dog contest. Barthelmess had offered the trophy for the best Chihuahua dog in the annual show of the Texas Kennel Club. Banners announced that he was donating the cup as a result of experience while making "Adios" in the state of Chihuahua. Mexico. BOYS —AND GIRLS Get Your Application for Joining the MICKEY MOUSE CLUB AT THEATER OFFICE, SECOND FLOOR Application blanks are . free. When properly filled out and brought to Mickey Mouse MatineeSat. Morning at 9 o'clock, will entitle you to the .official button and card of membership, and reduced admission of 5c. SCOTCHMEN NOTICE! FREE LOVE and it's de-e-licious Grombacher's Liberty theatre, Spokane, encourages child attendance with two column layouts on its Mickey Mouse Club for juveniles. Nothing fancy about the ad, but it tells the story. 20 Indianapolis Theatres Cooperate In Matinee Benefits Twenty neighborhood houses in Indianapolis are cooperating with the Indorsers of Photoplays in that city to sponsor apple and potato matinees. This plan is an annual affair; the first was given 11 years ago. At that time three theatres were in the hookup. Any Kind of Vegetable More and more houses have joined in the project each year. The matinees are not restricted to apples and potatoes. Almost any kind of vegetable serves as a pass to the show. The Salvation Army, the Welfare Society and other charity organizations aid in distribution of the food. Society women serve as hostesses at each matinee. Airplane Trip to Hollywood Loew's Palace in Indianapolis is now conducting a contest in which patrons write reviews of "Hell's Angels." The comments are restricted to 50 words. Tieup with a newspaper is bringing ample publicity, r'rizes include an airplane trip to Hollywood and a tour of the United Artists studio there. Along the line of benefit shows, the Strand in Orange, Texas, recently conducted a Saturday morning matinee at which the admission charge was one orange and one apple. The fruit was given to the Salvation Armv. ROXY AT THE THEATRE 7th Ave., at 50th St. A good attention getter is this poster issued by Joe Weil. Universal's exploitation director, for the film "Free Love."