Explorations in communication : an anthology (1960)

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$4.00 EXPLORATIONS IN COMMUNICATION Edited by Edmund Carpenter and Marshall McLuhan This book explores the form and dynamics of communication to discover how it works — how human beings exchange feelings, facts, fancy. What makes words, sentences and grammars meaningful? What is the difference between the private world of reading and the instant " togetherness " of television audiences? How does the inner structure of communication vary from society to society? These essays by world-famed scholars and artists cover the whole range of communications media — from skin touch to voice inflection, from newsprint to electronic devices, from primitive grammars to films. Here we step outside the various media by examining one through another. Print is seen from the perspective of electronics; television is analyzed through print — and thus literacy's role in shaping man is brought into sharp new focus. The contemporary revolution in the packaging and distribution of ideas and feelings makes a new view of communication imperative. To give voice to such views, the bold journal Explorations was begun in Toronto in 1953, financed by the Ford Foundation and the Toronto Telegram. From the start, the magazine won high praise from the academic (Continued on back flap)