Explorations in communication : an anthology (1960)

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10 EXPLORATIONS IN COMMUNICATION mating has been elaborated by some cultures into extremely complex patterns. Cultural Patterning Each culture activates or limits tactile communication, not only between its members, but between the individual and his outer world, for at every moment man is communicating with his environment, receiving and responding to stimuli, often without conscious awareness (e.g., pressure on feet or buttocks, cool breezes, smoking). Skin color can serve as a visual identification, eliciting responses that are often tactile, e.g., avoiding contacts, the desire to touch. The amount of clothing and the parts of the body covered differ by culture and according to time, place, and occasion. The body arts, including painting, tattooing, incising, and the use of cosmetics generally, are ways of enhancing the skin's appearance, just as grooming the skin, especially mutual grooming, bathing, anointing, perfuming, and shaving are patterns for modifying the skin to indicate tactual readiness for communication. Thus body arts and grooming serve as surrogates for invitations to tactile contacts, real or symbolic; the "admiring glance" indicates that the message was received, understood, and accepted. Such decorations are of significance in the performance of roles and allow others to respond appropriately. In large part the masculine and feminine roles are defined by patterns of skin exposure, body arts, clothing, and the kinds of tactile contacts permitted between them. Every culture has a well-established code for such communications. Shame, blushing, and pallor may be associated with their violation; modesty, with their observance. Tactile communication is of importance in the establishment of the inviolability of things and persons under penalties for unsanctioned approach. Indeed, the incest taboo itself, so basic to social organization, is learned primarily in terms of tactile restrictions. The "don't touch" extends as well to material objects and involves a wide array of property rights; the infant's first eager explorations are channeled, and soon he learns not only who but whose. Gradually he transforms these parental prohibi