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in Montreal for ~ Quebec’s first SIx screen complex
Hand in hand, cutting the cake at the Palace 6, Montreal, gala reception, left to right: Gerry Dillon, Vice-President & General Manager, Famous Players; Don Drisdell, Executive VicePresident Cinemas Unis and Bill Murray, Senior Vice-President, Famous Players.
Guests mingling and enjoying the buffet luncheon at opening reception.
On the following pages, John Sperdakos, V.P. Advertising, Cinémas Unis, Montreal, updates us on exciting happenings at the Palace 6 and newly renovated Imperial, Montreal.
United Theatres/Cinémas Unis recently opened the first Sixplex Cinéma in Québec to public acclaim.
Executives from Toronto and Montreal were on hand to welcome invited guests from all branches of the media — distributors (local and from Toronto), theatre managers, confection suppliers and City Inspectors — at a reception held in the remodeled ‘‘Palace 6’? Cinéma, located in the heart of downtown Montréal, on St. Catherine Street West, opposite Eaton’s.
The Palace was built in 1921, during the heyday of movie theatre construction in North America.
The Palace was originally called the ‘‘Allen’’ after its builders, the Allen Family of Brantford, Ontario, who started the country’s first theatre chain.
It was designed by C. Howard Crane of Detroit, one of the leading theatre architects at the time, and was once the city’s most lavish movie house and the most prestigious Cinéma in Canada.
In 1923, the family sold 35 of its best theatres to Famous Players Canadian Corp., including the Montreal ‘‘Allen’’.
Subsequently, its name was changed to the ‘‘Palace’’. It was redesigned in 1928, when sound pictures came in, and became the first theatre in Canada to be wired for
September/October, 1981 9