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showmen in action .......
FAMOUS PLAYERS THEATRES
7% Ps XK a $ LN CANADA-WIDE ‘TICKET SELLING’
TOURNAMENT ‘81 WINNER
and the WINNER is
DAVID DYMOND Victory Theatre, Timmins, Ont.
In our very first issue of ‘Famous News’ (Jan. ’81), we published an article by David Dymond in which he outlined his formula for the Giant All-Nite Shows he had successfully launched last fall in the Victory Theatre, Timmins.
Well, David didn’t rest on his laurels. He not only continued to fill his theatre on every pre-holiday Sunday midnight all year long, but he expanded his program to include a series of six Friday night Bargain Midnight Shows.
In a total of 14 midnight shows since October 1980, here’s what he accomplished $15,000.00 in Free Promotional TV $50,293.00 in Extra Gross Revenue $20,268.00 in Extra Net Profit
Since the name of the game is ‘Selling Tickets’ we are happy to congratulate David as our 1981 Boxoffice Champ!
24 November/ December, 1981
Dale Ripplinger’s ‘Deadly Sin’ Campaign Wins Ambassador Award
Mr. Len Herberman, President of Ambassador Films, advises us at press time that the promotional campaign submitted by Dale Ripplinger of the Broadway Theatre, Regina, was the winner of a $250.00 cash award in Ambassador’s ‘First Deadly Sin’ Showmanship Contest.
Dale’s winning campaign included on-air radio promotion, bookstore tie-ins and gun-toting gangsters in a ’63 Olds distributing hand bills throughout the downtown areas.
Congratulations, Dale!
Incidentally, we’re sending along yet another Showmanship Citation to you with our own cash award to sweeten the pot.
It would be a ‘deadly sin’ if we didn’t! ®
Our ‘Showmen In Action’ column in this edition is a salute to our prizewinning showmen. To those who have submitted citation-winning campaigns since our last issue we apologize that they didn’t get into print. You Know that you are all winners anyway. We felt that we should devote our limited space in this issue to a salute to those managers and staffs who do such a magnificent public relations job for Famous Players in their annual, ‘salute to senior citizens’...