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*‘Getaway Weekend”’ Radio Promo/Cop and Robber Mannequins Sell ‘‘Sharky’s Machine’’
in Winnipeg
Capitol, Winnipeg Manager, Jim Brega, and his assistant, Wayne Johnson combined their efforts to promote a host of free prizes for a *‘Getaway Weekend’’ contest they set up to promote Sharky’s Machine. Contest winner received a complimentary weekend for two at the International Inn including dinner at the hotel’s theatre restaurant, a car for the weekend provided by Budget Rent-A-Car, a double theatre pass, a game of miniature golf and dinner for two at T-Bones Restaurant.
Second prize was a ‘“‘his and hers’’ gift, consisting of a pen watch for the man and a pendant watch for the lady, courtesy of R & L Jewellers and Gifts. A double movie pass plus a dinner for two at Maw’s Garage Restaurant were awarded as third prize.
All participating firms were given prominent display on the large contest poster in the Capitol lobby and, in turn, displayed one sheet posters advertising Sharky’s Machine.
Jim and Wayne also set up two mannequins in the front lobby window — one dressed as a cop and one as a robber. These life-like figures effectively caught the eye of the passerby as well as patrons entering the theatre. They also focused more attention on the display advertising the ‘‘Getaway Weekend”’ contest.
A pass giveaway on radio station CFRW was arranged with the assistance of Hill Gunn, which resulted in a considerable amount of free radio advertising one week before the opening.
Needless to say, the picture ‘‘got away’’ to a good opening weekend, aided and abetted by this fine bit of promotion by Jim and Wayne.
Snakes Scare ’em and Sell ’em in ‘‘Venom’’ Promo
Jim Brega and assistant, Wayne Johnson, took full advantage of the large front window of the Capitol Theatre in Winnipeg to give patrons and passersby a twinge of fright as they viewed the startling display
26 March/April, 1982
Cop, left, and Robber, right, are two realistic mannequin figures used in front lobby window of Capitol, Winnipeg to promote ‘‘Sharky’s Machine’’. Standee display in centre lists prizes and participating sponsors of Jim Brega’s ‘‘Getaway Weekend’’ Contest.
Petland employee handles the real thing at store demonstration promoting ‘“‘Venom”? in Winnipeg. RNR
they had set up to promote their next attraction Venom.
A mannequin was made up to look as though he had been bitten by a snake with blood dripping down his face. He held a large (rubber) snake in one hand and a gun in the other and stood beside a one sheet advertising the picture.
They also had a large display card promoting the Venom Contest wherein some lucky(?) patron could win a $50.00 gift certificate towards the purchase of a snake or any other pet from the Peitland store in Eaton Place.
_The Petland store not only provided the prize but also conducted a