Famous News (Spring 1990)

will honor Canada’s best theatre promotions. The contest is open to all theatre level personnel, including district managers, managers and assistants from circuit and independent theatres across Canada. Promotional entries must be submitted in scrapbook form with the addition of audio and/or video cassettes if the promotion generated media coverage. Suggested areas include film promotions, special screenings, community relations, merchant tie-in promotions, school participations, theatre openings, concession promotions, theatre maintenance promotions and staff training promotions. Entry forms will be mailed to all Famous Players theatres and we would encourage you to participate. You could win a trip for two to SHOWCANADA 791 including airfare, hotel and convention registration and a permanent showmanship trophy to honor your achievement. Qualifying dates for the SHOWCANADA Showmanship Award for 1990 are for promotions developed between Monday, May 7, 1990 through Thursday, February 28, 1991. All entries must be received at the Canadian Motion Picture Distributors Association no later than Friday 8 March, 1991. If you do not receive a supply of entry forms, please contact the Public Relations department. Accolades For FP FP, Feature Presentation, a publication put out by the theatre staffs in the greater Vancouver area, | should be one of the first entries in the SHOWCANADA Showmanship Award. The magazine was launched in conjunction with the recent Excellence into the 90’s program. The tremendous effort by its editors, Ken Carter (Station Square), Rob Jennings (Eagle Ridge) and Paul Keelan (Dunbar), shows in the first couple of issues and everyone who worked on the publication is to be congratulated. Famous News is indebted to both Feature Presentation and Winnipeg’s Silver Screen for information about promotions which have run in those areas. We will use material from both these publications so that the rest of the country will be up-to-date. PROMS == Congratulations to the following managers for their promotional efforts for the film All Dogs Go To Heaven: Gord Jackson, Centre Cinemas, Chatham received a cash award and a Citation of Honor; Bill Patrick, Capitol, Chatham received a Citation of Honor and cash award; and Josephine Mayo, assistant manager, St. Vital, Winnipeg received a Famous Players watch and a Citation of Honor. Christine Orford, Parkway 5 Cinemas, Windsor received a cash award and a Citation of Honor for her work on the film License to Kill. Congratulations to the following theatre managers and staff in the Winnipeg area for their work on the promotion of Black Rain: Lincoln Butts, St. Vital Cinemas; David Wolfe and Doug Dawson, Garden City Cinemas; Joel Lohr and Brad Phill, St. Vital Cinemas. Each received a cash award and Citation of Honor. Bruce McCulloch, Polson Place and Christine Orford, Parkway 5, Windsor both received a Citation of Honor and a cash bonus for their promotional work on The Little Mermaid. Diana Hennel, Capitol, Thunder Bay received a Citation of Honor and a cash bonus for her efforts on the third Annual Christmas Cheer extravaganza. Congratulations to Genny LeBlanc, Paramount, Moncton for her promotional efforts for a Senior Citizen’s Christmas Party. Genny received a Citation of Honor and a cash award. The new C/FP distributed film Beautiful Dreamers has generated a lot of promotional activities from the theatre circuit and we would like to take this opportunity to thank all theatres for their efforts. The premiere of the film took place at the Capitol theatre in London and was very successful. Extra thanks go to manager Jacquelyn Smith and her staff. The Capitol in London hosted the world-wide premiere of Beautiful Dreamers with stars, producers and director in attendance. Loew’s Montreal manager Essam Mokhtar has come up with a good idea for a staff motivation program. It is called AIMMS, which stands for Attitude, Initiative, Motivation, Maturity and Skill. It is a so far successful attempt at bridging the gap between employees and supervisors. Says Essam, "We give everybody the chance to show us that they too can do the job and then we reward them." Among other promotions, Patrick Tamas of Montreal organized an I Love You To Death party at a club in Montreal where drinks were complimentary and Pizza Pizza supplied the food (pizza, of course). Co-sponsor CHOM radio lead clubgoers through an I Love You To Death trivia contest with T-shirts given away as prizes.