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THEY’RE OFF.... AND SELLING
The Concessions and Merchandising Department has been very active in developing promotional campaigns at the theatre level. Since January 1990 there have been four incentive promotions surrounding such products as Rolo, Glossettes, Mars with Almonds and Gummi Bears. In addition, four regional incentive programs were run with Coca Cola. These were the first of the regional BOZ/Patron battles and more are planned for other areas of the country during the rest of 1990.
Keith Harding, vice-president of Concessions and Merchandising, is excited about the participation of
the theatres and the cooperation of our suppliers in these new programs.
"| find it gratifying that our suppliers are beginning to understand that they are more than order-takers. They must support our business by marketing their products in the theatres and by coming to the table with promotional ideas and incentive programs which motivate our staff and our customers," said Keith. "In May we ran a Glossettes promotion in which our customers had a chance to win a trip for two to Cannes; Nestle and Effem Foods has offered cash prizes as staff incentives which have been administered by district management; and this summer should prove very hot with
customers "Flipping and Winning" for a Ford Escort GT, a trip to Hollywood or numerous prizes of soft drinks and popcorn. I hope the theatres enjoy the opportunity of putting their sales expertise into effect."
We will bring you the results of all concessions promotions and sneak previews of promotions-in-progress.
AND THE WINNER JIS ...
Listed below are the winners of the Coca Cola-hosted BOZ/Patron Contest. The program had theatres competing on a city or province-wide basis to see which theatres could post the highest increase in BOZ/Patron over a similar period in 1989. The winning
theatre’s staff and manager were the guests of Coca Cola at dinner and a
hockey game.
Rick Dennis and concessions staff of the West Edmonton Cinemas about to embark on their
contest-winning night out
Vancouver
Increase in BOZ/Patron
1. Stanley Theatre + 16.01% 2. Lougheed Theatre +11.04%
3. Richmond Square + 1559
4. Station Square + 6.43% 5. Richport + 6.42% Gordon McLeod manages the
Stanley Theatre and was the overall winner for the Vancouver area. Gordon and his staff attended a Vancouver Canucks game.
Edmonton
Increase in BOZ/Patron
1. West Edmonton + 8.86% 2. Capitol Square + 6.30% 3. Garneau +5.50% 4. Paramount +4.21% 5. Westmount +2.43%
Rick Dennis manages the West Edmonton Mall theatre and he and
his staff rooted the Edmonton Oilers
on to victory.
Calgary
Increase in BOZ/Patron
1. Chinook +29.06% 2. Palliser +21.95% 3. Calgary Place + 13.84% 4. Sunridge + 12.06% 5. South Centre + 8.92%
Terry Sinclair manages the Chinook Theatre. She and her staff were the guests of Coca Cola at the Calgary Saddledome
Quebec
Inrease in BOZ//Patron
1. Universite + 46.58% 2. Carrefour + 26.71% 3. Laval + 43,5790 4. Versailles + 11.11% 5. Imperial + 10.78%
Jean Stinziani manages the Universite and shared his hockey tickets and dinner with George Vallee, the manager at the Carrefour and his staff. We understand a great time was had by all.