Famous News (Summer 1990)

information about how you should submit your entry. The Promotion Summary forms should help you organize your entry and you are encouraged to submit photographs of displays and/or copies of any radio, television or newspaper attention which resulted from your promotion. The film Flashback was the basis for Kildonan Place’s first promotion. Manager Brad Phill and assistant Tim Bowser arranged a contest for preview screening guests. The prizes were five $20 food vouchers for Suzy Q’s, a 50’s-60’s style restaurant which displayed Flashback one-sheets. A 50’s-60’s restaurant counter was set up in the theatre lobby and theatre staff dressed to add a touch of the past for the preview screening. (See below.) Theatre staff at Kildonan Place are "Flashback-ed". The Capitol in Thunder Bay held two contests last Winter, one on Valentine’s Day and one on St. Patrick’s Day, the object of which was to help concessions staff sell more large-size soft drinks and popcorn. Symbols were placed on the bottom of large soft drink cups and large popcorn containers (a heart for Valentine’s Day and a four-leaf clover for St. Patrick’s Day). The patrons who purchased the marked containers won a double pass. Decorations, signs and costumes completed the promotions. The Capitol also held an Academy Awards contest, with support from the Lakehead Living newspaper. More than 400 ballots were received for the three prizes: movie passes for a year; an overnight stay, and brunch, at the Airlane Motor Hotel; and a subscription to the Lakehead Living. Congratulations to manager Jim La Via and assistant Diana Hennel for organizing these promotions. The St. Vital in Winnipeg has also been busy, with promotions for The Little Mermaid, The Hunt For Red October and Driving Miss Daisy, taking place last Winter and Spring. A successful colouring contest was run to promote The Little Mermaid more than 800 entries were submitted. A radio contest provided extra coverage for Driving Miss Daisy. The winner received dinner for two and tickets to see the film. Prior to the opening of The Hunt For Red October, manager Dave Mooney contacted the W.H. Smith bookstore in the St. Vital Shopping Centre. The bookstore set up a window display, using posters and copies of the book, to help promote the film before it opened. Patrick Tamas, in Montreal, organized a contest with CHOM radio and the Montreal Gazette to give away one hundred double passes to the preview screening of Dick Tracy. More than $30,000 worth of free media coverage was provided by this promotion. Genny LeBlanc at the Paramount in Moncton gave The Jungle Book some extra visibility. She had the local newspaper run a colouring contest for free and had stores, restaurants, day care centres and community centres/playgrounds display posters for the film. Bruce McCulloch, at the Polson Place in Vernon, also organized a colouring contest for The Jungle Book, with the support of McDonald’s and the local newspaper. A full-page ad/colouring contest was run in The Morning Star, and every entry submitted to McDonald’s received a coupon for one small order of french fries. Prizes included a Jungle Book standee, movie passes and dinner at McDonald’s. (See photo next page.) Finally, John Pedersen, manager of the Lougheed Mall Cinemas in Burnaby, and his staff are to be congratulated for being voted one of the ten most helpful merchants at the 185-store Lougheed Mall.