We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
The Cyborg ..... Arnold Schwarzenegger
TERMINATOR 1: THE TALE OF THE
MIDNIGHT SHOW
By Susan Davies and Rick Dennis
Editor’s Note: David Polny sent us the following promotion and we believe it deserves special recognition. Susan and Rick are to be congratulated for having the foresight to recognize the profitability of screening the original Terminator before the sequel was released. It has also started us thinking about the possibility of running similar screenings across the country for the next suitable picture.
The Terminator IT promotion consisted of a midnight showing of the first Terminator movie. This was done to meet the following objectives:
1. To offer anyone who missed the first part of the saga the opportunity to see the movie on the big screen. This would, in turn, spark their interest in secing Terminator 2.
2. To give customers who saw the first picture a chance to refresh their
memories before they caught the sequel.
In cither case, the midnight showing was used to make the public aware of the new film.
Terminator was shown at midnight on Saturday, June 29 at the Capitol Square Cinemas. The ticket price was $5 and the public was asked to bring an item of food for the Edmonton Food Bank. The Edmonton Food Bank was included in this promotion as they were having difficulty meeting their food quota and this was our way of helping.
The midnight showing of Terminator was promoted in two stages. The first stage saw distribution of flyers. These contained the date, time, place, title and ticket price. These handouts were available at all Famous Players theatres one weck prior to the screening. They were placed at the box office and at concession counters. Six hundred were given to the theatres and all had been taken two days after they had been placed. Gold’s Gym also had our handouts available to their customers. In turn, they were allowed to have a lobby display of body building equipment on the evening of the screening.
Newspaper advertising was also used to promote the screening. From Monday through Thursday (June 24 27), ads for the screening were included under the Capitol Square heading in both the Edmonton Journal and the Edmonton Sun. Again, date, time, place and price were included. The advertising caught the attention of Edmonton Journal film critic Marc Horton who listed the screening in his weekly column.
Total cost for the promotion was approximately $400. This includes film and staffing costs. No direct charge was made for advertising space as it was part of Famous Players’ combination ad. Total attendance was 278 people with box office receipts of almost $1,400 and concession sales of approximatcly $600. A total of 278 items of food were collected for the food bank. Allin all, a profitable evening.