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Movie-going as a Leisure Activity
‘Going to the movies' is a recognized leisure activity,
and its extent in Canada was examined in a study (3) undertaken early in 1972 for the Secretary of State. The following were the main findings:
ts
1:
Movie-going accounts for almost 10% of expenditures by tne average family on leisure-time goods and services; the proportion is higher for the more affluent families.
Almost 35% of the Canadian population went to at least one movie during January to March 1972, this being the most popular attendance-activity during the period; of these, about 36% were
occasional attenders, nearly 42% regulars, and 22% frequent attenders.
Movie-goers with at least a high-school education represented a slightly larger proportion than those with less than a
Grade IX education; this pattern was most pronounced among the frequent attenders.
Paid attendance at movies was strongest in the 17-19 age group, followed closely by the 20-24 aye-group.
Tne average Canadian pays to attend 4 movies a year; corresponding
frequencies are 5 in the United States, 3 in the United Kingdom, 19 in the USSR, and 3 in Sweden.
Movie-going is Seen to be the most popular leisure
time attendance-activity in Canada, speaking generally, but its
incidence is a function of age, education, and socio-economic status.
(3) A LEISURE STUDY Canada 1972 LES LOSIRS AU CANADA
1972 Carol Kirsh, Brian Dixon, Michael Bond A.E. Design and Cultural Publications for the Arts and Culture Branch, Department of the Secretary of State.