The Film Industry in Canada: A Report (1977)

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211 of a concurrent interest in non-features by Mr. Sidney Newman, Special Advisor to the Minister on Film Policy, and a recently completed study by the National Film Board covering educational films, the necessity of the study covering these areas is questionable at this time When it is recognized, as well, that the distribution products and processes for non-theatrical film products differ markedly from those employed in the theatrical markets, the logic of this decision becomes even clearer. Simply stated, the processes differ to the point where they must be accorded separate treatments. The scope of this study is therefore restricted to the presentation of a profile of the exhibition and distribution of what will be referred to in this study as entertainment film in Canada. These film products are provided usually on a "rental" basis to a number of markets. Some overlap may exist between the rental market and other film distribution markets. It is possible, for example, that a school may either borrow a National Film Board short film from a Film Board Library, purchase the film at a discount from the Board, or rent the film from Columbia Pictures of Canada. This situation is, however, an exception and not the rule.