The Film Renter and Moving Picture News (Apr-Jun 1922)

14 THE FILM RENTER & MOVING PICTURE NEWS. THE EMPIRE'S GREATEST AMBASSADOR. A Wonderful Record of the Royal Progress through India which should call for use of the “House Full” Boards. May 27, 1922.. Will prove immensely popular as an eatertainment : and is ‘ showman’s proposition which lends itself to effective explo‘tation. HAT the public loves to see our greatest: Ambassador upon the screen was amply proved by the immense audience which gathered at the Marble Arch Pavilion Jast: week to view the official film of the Prince’s recent tour through India and Birma, which is being handled by the Stoll Film Co. The seating capacity of this) big) picture house was taxed to the utmost, and the general interest cf the film aroused a quite unusual amount of enthusiasm among the trade show audience. A WONDERFUL PICTORIAL RECORD. Tn the first place it should Le said that this film is by fur the most interesting pictorial recerd of a Royal tour yet sub. mitted to the public. It is so packed full of ineident and interest that those whose task it and assemble it for public exhibition must have experienced a real difficulty in reducing its length to anything dike rensonable proportions. In view of the unusual amount cf interest shown in the Prince's movements during his stay in India it was ultimately decided to only cut the pieture where necessiry, with the result that as wes to cut it now stands it forms one of the mest complete records cf a journey of this character. It is to be released immediately by the Stoll Co., in six two-res] parts, and we make no doubt that exhibitors who recognise the enutertaimment value of a picture of this kind will hasten to secure the exhibition rights af it) for their own particular territory.’ ; INTERESTING SNAPS AT CLOSE RANGE. Entitled ‘* With H.R.H. the Prince of Wales through Tndia and Burma ”’ this is a film that lends itself admirably to special exploitation, and we believe thet if handled in the right way, and the interest of the local Press be enlisted, that exhibitors will do exceedingly good business with this most interesting and entertaining film. Unlike many similar subjects: professing to (Continued from previous page.) arrangements to issue a special Fashion Supplement of * Eve's Film) Review.” Printed in’ Pathéeclour and dealing with present summer fashions, this feature should appeal to exhibitors on the look-out. for attractive subjects in order to draw the ladies into the picture thestre during the present spell of hot weather, make ao strong ADVERTISING NOVELTIES. The handling of these subjects has naturally imposed a strin upon the firm's publicity department, and Mr. Rogers and bis staff have been working early and Tate recently on special exploitation stunts. Among these it is interesting to mention that arrangements have been made with a well-known firm for the purpose of putting ont biscuits in order to advertise Jackie Coogan and * The Jungle Goddess “: a song by Darewskiis being published im connection with the exploitation of ** My Boy,” and the firm of Pain, who specinise in’ fireworks, are turning out an immense quantity of fire-balloons for the purpose of advertising “The Jungle Goddess.” Other novelties Google show the activities of the Prince at close range this film actually shows our youthful Ambassador at close ranue, and frequently in the most intimate fashion. This is just what the public loves, and, although we could have done with a good many more of these close-up pictures, there are ao sufficient number of them scattered throughout to make the film one of entrancing interest on this account. A VERSATILE ACTOR. One thing that strikes the onlooker more strongly than anything else about the picture is the extraordinary number of times the Prince has to change his uniform. We endeavoured toommke a count of the various changes of dress which H.R.H. had ioanke in order to play the central part in the multiplicity of official engagements arranged for him. Before the end of the first reel we gave up the tusk in despair. Tf ever any question arcse as to who is the most versatile actor to-day in the British Eimpire this film most conclusively proves that it is H.R. the Prince of Wales. Every part he is called upon to fill he fills with grace and diplomacy, and this film is the finest tribute to his powers as one of the greatest ambassadors in the British Bmpire. ‘A ‘‘ HOUSE-FULL "" PROPOSITION. As a pieture it will prove immensely popular: as entertain. ment it holds and sustains the interest from first to last) by reason of the variety of scenes to which we are introduced ; and as a showmnn’s proposition it is just the ideal picture for special exploitation at this particular juncture when the exhibitor experiences a difficulty in arranging a prograin. that will ensure full houses. This remarkable picture of the Prince’s activities during the past five months should eall for use of the * House-Full " boards at every performance. oe designed for the purpose of helping the exhibitor jn his exploitation of Pathé subjects are also under consideration, and showinen desirous of obtaining full details of this interesting and attractive program of novelties should) communicate with the firm without delay, FAIRBANKS’ ‘‘ MUSKETEERS ” EXHIBITORS. ia addition to prologues of ‘* The Three Musketeers.” were used afi a good many of the London kinemas lust some very effective outdoor stunts "were emploxed. Mr. D, A. Abrahams, at the Blue Halls. Hamiioersinith, engaged three ex-cavalryinen, who impersonated ‘* the immortal three.’ the sight of whom, riding daily and. gaily through the strects of Hammersmith, created quite a sensation, while at the Coronation Kinema, Manor Park, lay figures of “The Three Musketeers in a duel, formed an INSPIRES * which a week, engaged attractive lobba display.