The Film Renter and Moving Picture News (Jul-Aug 1922)

14 THE FILM RENTER & MOVING PICTURE NEWS. July 29, 1922. THe ‘* Maxn—Woman—Marrracer "? Protocur Stacep at Leeps Last WEEK. AN EFFECTIVE FILM PROLOGUE. How “Man—Woman—-Marriage’’ was presented to Leeds Showmen. 66 AN—WOMAN—MARRIAGE,"’ the super-film offered The vampire endeavours to assist him by holding a wine glass M by Associated First National Pictures, Ltd., was, to his lips. He, however, goes to the bride. The thwarted under the direction of Mr. Perey Phillipson, sales van:pire, in a fury of rage, dashes the glass to the floor and manager, and Mr. Harold Pontefract, publicity manager, disappears to the right of the stage with Evil. A clergyman successfully trade shown at the Majestic Picture House, Leeds, comes from behind a curtain; the man and the woman kneel, last week, on the same lines as it was presented in London. and in the slowly fading light he raises his hand in holy The theatre, which was beautifully decorated by artistically benediction. displayed flowers and plants, wag very full, over fifteen hundred : : : visitors being present, among whom were the Lord Mayor and A Fine Reception for the Film. Lady Mayoress of Leeds. In the vestibule was the giant lobby This prologue, perfectly acted and accompanied by special tableau, a series of unique posters designed for this subject music, was enthusiastically reecived, and left the minds of the and other publicity accessories for use in connection with the audience in a receptive state for the film, which then followed. exploitation of the film. The wonderful reception of the film was partly due to Mr. Fred Kitchen, who, with the aid of an orchestra of over twenty A New Prologue performers, conducted a most remarkable film accompaniment. A great deal of preparation and attention to detail was necessary A new prologue was arranged, as it was found that the stage for the successful presentation of the film, and many late could not accommodate a repetition of the London performance. yehearsals were held. In this connection the thanks of Though of a less claborate nature, this version was equally Associated First National were due to Mr. Leonard Denhan: for successful, and far more accommodating for the exhibitor who — the use of the theatre, of which he is managing director. intends to run a_prologue with ‘* Man—Woman—Marriage.”’ : : Mr. Leon Pollock, accompanied by eight artistes, came from The Value of a Show of this Kind. London and, under the direction of Mr. Perey Phillipson, enacted The opinion among exhibitors upon the pulling power of the the scena. From complete darkness we suddenly see a tableau film was unanimous, and Associated First National were of three figures.’ On the right-hand side a young girl symbolic repeatedly asked if it would not be possible for the film to be of Purity, the centre figure the man, and on the left Evil, a presented at other theatres exactly as it had been on_ this sinister, hooded and shrouded figure, upon whom a green light occasion. Another proof of suecess was the unusual interest shines as he points to the right of the stage, where a re@ lime — taken in it by the local Press. Both the *t Yorkshire Evening reveals a girl of the vampire type holding a wine glass. She Vest *’ and the ‘‘ Yorkshire Evening News "’ the same evening ascends to the stage by means of steps at the right, and moves — printed long reports on the film, and other references appeared towards the man with languorous grace. The two embrace. in the dailies the following morning. Purity then advances and compels his interest in the opposite In spite of criticism from certain quarters as to the expense direction, where a white light flashes upon a girl dressed as of a show of this kind, there can be no dispute about its value, a bride, with three small train-bearers. The man’s attention is not only as a meang for obtaining publicity, but a practical taken from the vampire, and as he goes towards the bride he demonstration. of the very latest devices employed in modern seems undecided where to fix his interest. kinema showmanship. ity Google