The Film Renter and Moving Picture News (Sep-Oct 1922)

10 , THE FILM RENTER & MOVING PICTURE NEWS. RENTING CONCERN NEW September 2, 1922. GETS BUSY. The Rose Film Company Secure William Russell, Margarita Fisher and Mary Miles Minter __ Productions—-Sam Berney in charge and Trade Shows arranged. HE Rose Film Company are the latest comers to the j ranks of film renters in this country, although the personnel. of the company -includes men well versed in everything appertaining to the film business. Mr. Sam Berney who is well known, particularly in London and Manchester, through his connection with Stoll and Fox, has been installed as general manager, and in the chat we had with him the other day outlined the policy of his conipany. Twenty-six Films a Year. The Rose Film Company, we understand from Mr. Berney, will market twenty-six photoplays a year, ten of which will be big productions. They are out to buy the biggest photoplays, and are in the market for any production, no matter what the cost. ‘They have secured a number of Flying ‘‘ A’’ productions,» among them being five William Russell photoplays, together with several pictures featuring Margarita Fisher and Mary Miles Minter. ~ In addition, they have secured the film adaptation of Cosmo Hamilton’s successful navel and stage play, ‘Eve in Exile.” No Block Booking. Tt is not the intention, said Mr. Berney, to block book in any shape or form, each picture being booked entirely on its merits. The first pictures thait the company will show to the trade are two featuring William Russell, and two starring Margarita Fisher. All are reputed to be fine, strong pictures, and as we know that these artistes have done their best work in corinection with the American Company whose trade mark is the Flying ‘‘ A,’’ these photoplays are certain to be well worth . viewing. ; The First. Trade Show. The first trade show will take place on Tuesday afternoon, September 13, at 3, when William Russell will be seen in ‘‘The Valley of To-morrow,’’ to be followed on Friday, September 15, at 11-45 a.m. by Margarita Fisher in ‘‘The Tiger Lily.”’. On the following Tuesday and Friday William Russell and Margarita Fisher will be seen in ‘* Six Feet Four ’’ and ‘* The Dangerous Talent.’’ Wideawake exhibitors should make a careful note of these trade shows. The offices of the Rose Film Company are situated on the first floor at 89 and 91, Wardour Strect, and a list of well-known territorial agents will be announced in these pages next week. There should be a big future for this new company, handling as they are the photoplays of one of the oldest producing companies in the United States, and featuring stars who have been proved money-makers in this country. Mr. Berney needs no introduction in these columns, having had a wide and varied experience in the film trade. We weleome the Rose Film Company to the ranks of renting houses in this country.-E.W.F. STANDING ROOM IN KINEMAS. LTHOUGH some opposition had been offered to the proposal, Stoke-on-Trent Watch Committee, at a special meeting last week, decided to grant permission for stand ing room in the kinemas in the Potteries. Applications had been received from a number of kinemas for persons to stand at the back of arenas, circles, and galleries. A special committee visited the kinemas concerned, and unanimously agreed that it would be safe to allow standing room, MARGARITA FISHER, itized by Go gle WILLIAM RUSSELL,