The Film Renter and Moving Picture News (Sep-Oct 1922)

62 THE FILM RENTER & MOVING PICTURE NEWS. TRADE September 16, 1922. IN THE MIDLANDS. (By our Birmingham Correspondent.) A Bright House Magazine—Musical Interludes—Changes of Management—Among the Renters—A Gaumont Note—First National News. HAT live and enterprising showman, Mr. E. Hewitson, of | Smethwick, has adopted the house magazine as a means of quickening the interest of patrons and, incidentally. increasing business. No. 1 of *f The Majestic Magazine "is a well printed and artistic production, the tithe heading of which is the Shakespearean quotation ‘ Our true intent is all for your delight.” Its chief feature is ‘ta comprehensive guide to our September feature films.’ It also contains full page photographs of Alma Taslor in! Tansy. and Betty Balfour int Mary Find the Gold,” both of which Mr. Hewitson has already booked, Pauline Frederick is the first ‘* Queen of the Screen" series of biographies. Musical Interludes. Though robbed of the privilege of being the first city kinema to introduce the musical interlude, New Street) Picture House has now followed the example set by Mr. Charles Williams, the genera) manager of the Futurist and Seala) Theatres. The credit of taking the initial etep of imaking such interludes a revular feature of the program: belonys to Mr. William Greenfield, who recently went to Leeds to take charze of Mr. Sol Levy's latest venture in that city. Changes of Management. Two changes on the exhibiting side of the trade have to be chronicled this week. First of all, on Monday lust Mr. Wilmott Carlton, who formerly had charge of that successful suburban hall, the Villa Cross Picture House, Handsworth, has returned to Birmingham. On Monday Jast he commenced his duties as manager of the Sutton Coldfield Picture House, Then Mr. HH. Perfect, who, prior to going to the Aston Cross Kinema three years ago, was well known in) Metropolitan theatrical circles, has accepted the post of manager of the King’s Norton Palace of Varieties. This is one of the halls belonging to the syndicate of which Mr. A. A. James, of West Bromwich, is the moving spirit, and Io understood that in the near future variety turns will find a place in the program. Among the Renters. Calling at the Birmingham = office of Kuropean Motion Pictures, 1-5, Hill Street, Mr. Frank Leedam announced that he had engaged Mr. W. Hillier, formerly with Gaumont’s, as outside representative. — I surprised to find that the Goneral Film Renting Co.'s offices on the ground floor of the same building had apparently been closed down, A notice on the window stated that the business of the branch had been transferred to Stones Mutual Films, Nottingham, was A Gaumont Note. To-day (Saturday) the Birminghiin staff of the Gaumont Co. are due to set out for Tewkesbury for their annual summer outing under the guidance of their chief, Mr. W. G. Thompson. To-morrow the Carpentier feature, ‘* The Gipsy Cavalier,’’ will await exhibitors at the Futurist, to which trade show Mr. Thompson has invited * John Overton ’? (Miss Baker, of Handsworth), the authoress of the story on which the film is founded. First National News. Mr. Ralph Solomon, of Assogiated First National, has arranged a series of Sunday evening trade shows at the Theatre De Luxe, New Street. The first takes place to-morrow wheu he will screen ** One Clear Call,” featuring Henry B. Walthall. He is also offering a series of two-recl Mack Sennett comedies, Which will be released fortnightly, commencing early next year. Briefs of Interest. “The Fighting Streak.’ the Tom Mix feature, which Mr. Myers (Fox Film Co.) sercened at the Futurist yesterday, will be tollowed by John Gilbert in‘ The Yellow Stain,’ and Eileen Perey int Little Miss Hawkshaw" on Friday next. Mr. Mortimer Dent, of Pearl Films, announces that P.C.T. have booked Charlie Chaplin's latest feature, “Pay Day,” which will be shown at New Street Picture House in November. THE LEEDS KINEMA EXCHANGE. Member’s Comment on Directors’ Letter. HE letter from the secretary of the Leeds Kinema j Exchange and our Leeds correspondent's reply in last week’s issue of Toe Fina Rester have prompted the subjoined letter from a member of the Exchange concerned, Dear Sir,—L have just read the Yorkshire Kinema Exchanye directors’ reply to your Leeds correspondent's paragraph concern. ine the club. What a painful exposure of the directors’ bad vrammiar and bad breeding! Members who think anything about the business agree with your correspondents court eously-worded reminder. The directors should not talk about evesisht if thes cannot see the trend towards degeneration. The Exchange must not become a spit and sawdust club, Let the directors read, mark, learn, and inwardly digest, and not be so childish.—Yours fuithiully, Aw OriGinAL MEMBER. Google NOTED FRENCH JOURNALIST Joins Pickford-Fairbanks Staff. OR the first time a French magazine has sent a representaF tive to Hollywood, California, for the special purpose ot writing news stories and features on the film industry as it obtains in the greatest picture-making centre in the world, Credit for this pioncering belongs to the ‘* Cine” magazine, of Paris, and the man they chose for the post is Robert Florey, one of the best known French writers. Soon after arriving in Southern California he met Douglas Fairbanks, with whom he had become acquainted abroad, and accepted an offer to da some special writing for the foreign department of the Pickford. Fairbanks publicity. staff. Later Mr. Florey will) write biographies of both Mary Pickford and Douglas Fairbanks for a French publishing concern, which plans issuing these works in de luxe editions.