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“May 19, 1923.
_ BRADFORD SHOWS &SHOWMEN
(From our own Correspondent).
Sy USINESS in the kinemas in Bradford has been pretty good throughout the winter—indeed, very good, when one con
\ Siders the two most adverse circumstances of exceptionally
t mmild weather and a continued tightness of money following the Vong industrial slump. Conditions in the Bradford staple trade "ate improying only slowly, and it is to the credit of the kinema “trade that if has made as much success as it has. Very wisely the managers haye selected first-class fare in the main and have oe high standard in face of big ‘‘ houses "' and little,
if in certain cases which one could name if it were desirable
“to-do so. eS —— _ * The Four Horsemen of the Apocalypse '’ had a fortnight’s
nab the Morley Street Picture House, the place bought recently the New Century Pictures, Ltd., from the Labour Party. WThis was a notable success, considering that the picture had ‘already made a big splash when showing at St. George’s Hall— also the New Century Company—a few weeks previously, and Sh, George's Hall holds a very big audience, and was full every Howse. It is a success due as much to vigorous publicity s showmanship as to the merit of the picture itself, and it marks | ‘a striking point in the early career of Mr. Fred Ashurst as
tinnger of this house. Mr. Ashurst came to Morley Street
THE FILM RENTER & MOVING PICTURE NEWS. 29
Picture House from the legitimate theatre; he was assistant manager of the Prince’s Theatre, Bradford, before taking up the new duties on May 7.
Most of the city liouses issue yery attractive little folders, or more elaborate programs, and they serve a useful guide for patrons who desire to know what is coming along to the house before the ordinary advertising begins. Still, these things really are supposed ‘to be a program of the show whicl attending, and it was, to say the least, rather riling to patrons of one house recently when they found that the ‘* program,” whilst full of information as to the future, had not a solitary word about the itself, to pictures or music, It was one of the best theatres, and one imagines some little mishap had occurred.
the visitor is
show either in relation
have
Suburban theatres, especially in the industrial are: found business very steady all the winter, and it remains so They haye the advantage of lower prices than the city
still,
houses—be and a saviug in the absence
ise of lower ex
penses
In
of tramway fares. gard to the latter, however, there was certainly a movement townwards when tramway fares were Now a scheme is about to The expevriment is on one route only, Should it prove successful it will become general—and that will make a to the benefit of city picture theatres, with their grenter comfort and tasteful equipment.
reduced from 2d. to 14d+ per stage. be tried for weekly passes on the tramways here.
considerable difference
GAUMONT’S NEW “BROMHEAD SPECIAL.”
si
Destiny,"’
wal" Sy)
*y Mary Miles Minter, Maurice B. Flynn, Noble Johnson, and, Bertram Grassby appear in the new Bromhead s_pecial, ‘* Drums of which Gaumont’s will be trade showing very shortly.