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FILM AND EDUCATION
travel — train, ship, airplane, including the reading of the time table, the types of services and their cost. How to rent a house; how to buy a house; how to keep personal accounts; how to use telegraphic service; how to buy life insurance; how to write a letter of application; how to order goods by mail — these are a few of the types of films that would aid in the development of personal-use business skills on all levels.
Within that part of business education known as vocational business education, three major types of education can make effective use of motion pictures — guidance, introduction to and integration of learning in each of the four major areas of vocational business education, and presentation and development of specific skills within each of those major areas. Common to all vocational business education is the need for occupational information on the basis of which students can select business occupations for which to prepare themselves. Two sound motion pictures have been released which serve this purpose — I Want to Be a Secretary and Bookkeeping and Accounting. Banking as a Career, Clerical Work as a Career, and Retail Merchandising as a Career are silent filmstrips and We Choose Retailing is a sound filmstrip — all of which help to present this needed occupational information. A good deal more can be done. For example, "Retailing" seems to be too large a field. In any one department store there are many different kinds of jobs. A large part of the nation's business is done in small retail stores. Food stores, restaurants, gift shops, stationery shops, newsstands, filling stations, men's and women's clothing stores, are all "retailing" activities, but each requires certain specialized abilities and aptitudes and, while each may be subject to the same general principles of small shop operation, each has its own values and risks to the person going into that type of business. Similarly, the term "clerical" occupation will cover a multitude of jobs from receptionist to shipping clerk, with the highly specialized chief clerk in the stock transfer department of a large metropolitan bank in
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