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FILM AND EDUCATION
The recreational value of these programs has also been developed, and especially produced sing-songs are now frequently included. Rural film showing have grown steadily in importance until in many districts they now serve as one of the focal centres of community life. Sometimes associated with the showings, sponsored by local organizations, are dances, lunches, or sales of sewing and baking by means of which funds are raised for various purposes. Spontaneous efforts to "fix up" the local meeting place in church, school or community hall are reported from hundreds of centres, and the spirit of co-operation, once given birth, goes on to improve other aspects of rural life.
The National Film Board rural circuits have been increasingly supplemented by the development of local facilities of rural film service under the sponsorship of school divisions and a variety of rural organizations. Increasingly, projection service is provided by the rural communities themselves, and the films obtained from film libraries. By 1948 films distributed by the National Film Board alone through circuits and libraries, were reaching as many as 500,000 rural people in a month, of which approximately half were pupils in rural schools. The large number of films provided to rural communities by agencies other than the National Film Board, are not included in these figures.
Urban Community Use of Films
In some 195 Canadian communities, the educational film idea has so taken root that Film Councils have been formed to provide an organized approach to the promotion of film use on the part of local groups. These councils encourage the establishment and development of film libraries, assist in the selection of new films, arrange preview showings to bring such films to the attention of organizations for which they would be appropriate, and, through the press and other means, make known the services of the film library.
In practically all of these communities, the councils also
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