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FILM AND EDUCATION
visual coordinator for each building, is indicated. The time may come when classroom teachers and subject-matter supervisors will be sufficiently experienced in selection, utilization, and evaluation of audio-visual materials thru pre-service and in-service training so that the audio-visual program can be self-directed. However, until this Utopia materializes, assigned responsibility for direction and guidance is absolutely essential.
The position of audio-visual director requires competency throughout" a wide range of interests, aptitudes, and abilities, because the audio-visual field permeates all areas and activities of instruction. The degree of success of the audio-visual program depends almost entirely upon this one individual. He is charged with responsibilities of tremendous variety, ranging from such simple technical activities as the training of teachers in the operation of equipment, to such involved matters as actively assisting in the development of units of study to incorporate the best available teaching materials. He must work in close cooperation with all members of the professional staff — teachers, subject-matter supervisors, curriculum specialists, and administrators. Therefore, a substantial part of the audiovisual budget must be allocated for the director's salary in order to obtain a well-qualified person.
(2) Organizational status. A close parallel to the necessity for professional leadership is the decisive advantage of establishing separate, special organizational facilities for the audio-visual program. The audio-visual department may be organized to serve a school, school system, county, or larger unit. Many factors enter into determining the exact area to be served. However, one of the most important considerations is that of locating the department so that it is convenienly accessible to the teachers in the area. The audio-visual department is far more than a place in which to store and from which to distribute equipment, materials, and supplies. It is a teaching materials center — an audio-visual laboratory — to which teach
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