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THE UNIVERSITY OR COLLEGE FILM LIBRARY
ries7 are evidence of a felt need to achieve such a network; to decentralize services; to get film supply nearer the user; and to reduce the time consumed in transit. An efficient distribution system involves three elements: (1) a strong state or regional film center; (2) film sub-centers serving smaller areas within the territory of the first-named library; and (3) strong local programs involving county or city school film libraries. Whatever the character of the distribution system, each college or university film library would do well to consider itself as an ultimate part of such a distribution system; to participate in the kind of planning involved in the state programs described in Chapter 31; and to shape its own distribution policies accordingly. With the development of statewide and local programs, it is probable that the character and functions of the university and college library will be modified considerably
There is further need for university and college film libraries to assume their share of responsibility in promoting school-owned film libraries. Film producers have in the past been sharply critical of university and college film libraries because, it was claimed, these libraries, unable themselves to buy heavily enough to establish a stable film market, paid only lip service to the idea of school-owned films and tended by their mere existence to reduce sales to schools. It is doubtful that this statement can be taken seriously as a general indictment, but true or not, the criticism points up the obligation of the film libraries to promote local film ownership. Such promotion is not only a professional obligation to the field, but it reacts to the benefit of the libraries themselves. In general, the more films school systems buy, the more they rent.
A little bolder experimentation in distribution on the part of film libraries might reveal techniques of increasing print activity. One film library reported plans for circuiting
7 Three existing branch libraries are reported in the survey.
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