Independent Exhibitors Film Bulletin (Sep 1934 - Aug 1935)

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DEPENDENT EXHIBITOR. FILM BULLETIN FIRST ORDER OF BUSINESS! The IEPA has undertaken the task of compiling a just and reasonable zoning schedule which will protect the interests of the independent exhibitors of this territory. This is NOT an attack on the local Clearance Board as has been charged by unfriendly sources, but the Godgiven right of a group of independent theatremen to protect their livelihood against the "creeping paralysis" of increasing protection demands by their chain competitors. The system of arriving at clearance in the past has been simple. The Warner Brothers, each year, went through the formality of presenting to each exchange a typewritten schedule of their demands which the film companies, with but little exception, were obliged to grant if they wanted the Warner business. And the Warners were not the only offenders in this respect, other affiliated circuits being just as arbitrary in their demands. It is the intention of the IEPA to call sectional meetings of exhibitors. These meetings will be strictly neutral and non-partisan. Exhibitors will present their zoning grievances at these meetings, which grievances will be carefully checked by exhibitors and film men competent to pass upon their fairness. If these demands are found to be reasonable they will be incorporated in a Schedule of Fair Zoning to be compiled by this organization. Independent theatremen in this territory have too long been indifferent to the danger lurking in the zoning schedule. A comparison of their present clearance with the clearance they enjoyed some years ago will prove this point. The Code Authority has announced that each film territory is to be re-zoned now for the 1935-36 season. Exhibitors who FAIL TO REGISTER their complaints in the proper manner can blame no one but themselves if they are set back in their runs the coming season. Nor will the film men show any great interest in the complaints of the exhibitors unless these men themselves show sufficient interest to back up their complaints with action! The exchange manager is seldom to blame for any increased protection granted the dominant buyer, because the gain from such increase in clearance benefits the prior run and not the film company. Therefore the exchangeman will nearly always resist any demands for greater clearance. ALL INDEPENDENT EXHIBITORS ARE URGED TO COMMUNICATE WITH THEIR SECTIONAL CHAIRMAN AND ARRANGE TO ATTEND THEIR SECTIONAL MEETING IMMEDIATELY UPON NOTIFICATION OF SUCH MEETING. YOUR FAILURE TO RESPOND WILL BE TAKEN AS AN ASSURANCE THAT YOU ARE CONTENT WITH YOUR PRESENT CLEARANCE OR THAT YOU ARE SATISFIED IF YOUR COMPETITOR OBTAINS HfS DEMANDS. This is one piece of business you cannot afford to neglect! — to cz CD £ CD CD_ CD CD CD CD 1 1 (D~ > ZD ZD Q_ Q_ lj CD CD Q_ ZD q] CD -t ZD CD Q_ m -t x O E~ cr CD O o CD n cd — ■ oo § 5 ZD o CO 5 CD CD l_ Ln CD CD