Independent Exhibitors Film Bulletin (Sep 1934 - Aug 1935)

INDEPENDENT EXHIBITORS :F I L M BULLETIN SHORT SUBJECTS (Continued from Page Three) Rumors are flying that Warner's Earle Theatre will go second-run at lower prices. That may be so, but the tittle-tattle that fascinates this snooper is one he has created himself; namely, that it won't be long before the circuit is forced to close one (at least) of their first-run theatres downtown. Those 4S00 Mastbaum seats aren't going to be filled by people who never went to the Stanley, Boyd or Aldine! * * * * Several exhibitors have told us that they played Masterpiece's "Night Alarm" during the week before Xmas, and that it outdrew the major films run the same week. We tell Ed Boreth about it and he says, "So you think that's something? Ask any of the men who played 'She Had to Choose' — there's a swell little show!" Oh, well, these film people aren't even satisfied with a nice compliment ! * * * * The 52nd Street premium battle between the Apollo and the Frolic was intensified with the announcement by the former house that they were allowing a selection of two different types of dishware to the ladies. This is a novel idea that might be taken up by other premium houses. * * * * Another rumor that gained much credence on Vine Street last week was one that Warner Bros, would lower admission prices in many of their neighborhood spots immediately after the first of the year. The film exchanges had better prepare for an explosion that will be heard for a long distance from indepedent theatremen if they attempt to maintain the same runs in the Warner houses at lower prices. There's a militant spirit among the little fellows today that had better be reckoned with by those who deliberately try to step on their corns. * * * * Three of the biggest Xmas parties held last Monday on the street were those in Horlacher's, Metropolitan Printing and National-Penn Printing. 37 headaches were reported Tuesday morn. * * * * Miss Jeannette Willensky, secretary of the IEPA and counsel for the independent exhibitors, has appealed the decision given by the local Grievance Board in the case of Ungerfeld vs. LaBarre. Miss Willensky holds that the Board rendered its decision, not on the evidence, Behal Made Sales Manager Leon J. Behal, prominent in Philadelphia film circles for many years, was appointed sales manager of Capital Film Exchange last week. The veteran salesman has been associated with the exchange for the past two years. Both Behal and Eddie Gabriel, head of Capital, declared that they are enthusiastic about their business. The new sales chief recently returned from a tour of the state where he closed a number of important deals on "Are We Civilized?" the exploitation special which opens at the Europa in Philadelphia on January 10th. • CLEM'S • Motion Picture Supply House Expert Supply Service for the Independent Theatre 255 N. 13th ST., PHILA. SPRUCE 1884 "Not a dark house in more than 20 years of film delivery service!" NEW JERSEY MESSENGER SERVICE 250 N. JUNIPER ST. PHILA. 'The show must go on!" — and it takes reliable delivery service to get it there on time . . . HorlacheR DELIVERY SERVICE 1228 VINE ST. PHILA. but rather, to make an example of him as an exhibitor who had sufficient confidence in a film company to sign their contract in blank. SB DYNAMIC NEW TYPE FACES FOR YOUR SELECTION ! ! We offer you the finest and latest type faces that can only be had in our printing plant. A visit to our poster printing plant will ' convince you that we are the finest equipped in the East ... A trial will prove that good work can be had pnly by good workmanship and the ■ finest equipment. QUALITY 0 i § v.V v NOVELTY HERALDS mean more business to your box-office. Use our special heralds for effective advertising. PRINT SHOP' 1208 VINE STREET PHILADELPHIA, PA. HAVE YOU JOINED THE MANY EXHIBITORS Who Are Using Our ATTRACTIVE HERALDS ON ALL THE MAJOR FEATURES PRICED AT ONLY PER 1000 In Lots of 2000 and Over INCLUDING IMPRINT IF NOT— START NOW And Take Advantage of the Best Printing Deal Ever Presented on Vine Street METROPOLITAN PRINTING COMPANY 1323 VINE STkEET/ PHILADELPHIA Phones: RIT. 5278 RACE 4650 *■< ...> ,i ... — « . ■