Independent Exhibitors Film Bulletin (Sep 1934 - Aug 1935)

4 INDEPENDENT EXHIBITORS FILM BULLETIN SHORT SUBJECTS By BREVITY John Thornton, capable and amiable film salesman, who has been out of the field for several years, returned this week as Harrisburg representative for Hollywood Film Exchange. The trade's wishing him luck. * * * It seems that the right to play double feature shows depends on who you are. Warners insist that Sam Waldman cannot double feature at his Garden Theatre, but almost next door, at their Auditorium on Eighth Street, they have two twin bills scheduled for this week; one with a Metro picture, the other with a United Artists film. The king can do no wrong! Reports continue to trickle into John Golder's office about the phenomenal business theatres are doing with "Tomorrow's Children." Several exhibitors have told us that it really broke the'.r house records. And it's an independent picture! * * * Oscar Neufeld expresses himself amazed at the large number of exhibitors who promptly returned the Clearance Questionnaire mailed out to every theatre in the territory about two weeks ago. The returns continue to pour into his office at the IEPA headquarters and he expects to have enough for presentation to the various sectional chairmen within the next week. * * * A bill permitting the erection of projecting signs and marquees on building fronts is to be introduced into the City Council of Philadelphia today. A permit will be required and a fee charged. If the bill passes, details will appear next week. * * * This week's first runs in Philadelphia are as follows: "MIGHTY BARNUM," Aldine; "BIOGRAPHY OF A BACHELOR GIRL," Roxy-Mastbaum; "EVERGREEN," Fox; "FORSAKING ALL OTHERS," Boyd; "IMITATION OF LIFE," Stanley; "MURDER IN THE CLOUDS," Stanton; "MY HEART IS CALLING," Locust. CARDINAL DECLARES BOYCOTT WILL STAY Also States That Darkened Theatre 'is Rendezvous For Criminals" In a speech delivered before representatives of Catholic charitable organizations on New Year's Day, Cardinal Dougherty declared his intention of continuing the complete boycott against all movie theatres until the picture houses "are transformed." A startling feature of the Cardinal's talk was his statement that the darkness of motion picture theatres makes them places of degeneracy and criminality. "Criminal records show," the Cardinal said, "that the darkness of the motion picture theatre is frequently the rendezvous of criminals and degenerates, who strive to ply their trades there." His Eminence also hit vaudeville shows in movie houses "which are practically exhibitions in the nude." The dignitary stated that more than 300,000 Catholics in the Archdiocese of Philadelphia have signed the Legion of Decency pledge to refrain from visiting any film theatres and that many Protestants and Jews are also supporting the movement. Everything in equipment NATIONAL THEATRE SUPPLY CO. 1315 Vine St., Phila. SPR. 6156 Mrs. Lucchese Assumes Operation of Gold Medal Exchange; Will Follow Late Husband's Policies Mrs. Josephine C. Lucchese has announced that s'.e will conduct the affairs of Gold Medal Exchange along the same lines as those followed by her late husjand. Mrs. Lucche e has the widespread reputation of being a very capable business woman and, although she was not active in the exchange while her husband lived, she was his confidante and collaborator in all important decisions concerning its conduct. In addition, she had been connected in the film business prior to her marriage and had gained a wide experience and acquaintanceship which will undoubtc liy stand her in good stead with her present responsibilities. Mrs. Lucchese declared that she does not contemplate any changes in the personnel of the exchanges in Philadelphia or Washington. Her statement follows: Gold Medal Film Company and Majestic Pictures, Inc., both located at 1236 Vine Street, Philadelphia, and both directed by my husband, Anthony Lucchese, until his recent death, will continue in active business here under my supervision. Each exchange will fulfill all contracts made by them and each will endeavor to serve the trade to the best of its ability. I want, at this time, to thank all those in the film industry who have been so kind to me during my recent bereavement and promise that the high ideals which inspired the direction of the exchanges under the supervision of my late husband will be continued during my management. Gold Medal and Majestic Pictures will keep up their high records in distributing independent pictures of the highest calibre obtainable. Signed, J. C. Lucchese. Beier Heads New Exchange Handling Action Features Preferred Pictures To Distribute Only Exploitation Specials The local territory is welcoming a new independent film distributor. Preferred Pictures, Inc., with Philadelphia headquarters at 1316 Vine Street and an office in Washington, is introducing itself to the exhibitors of this territory and promising a line-up of real money-making productions. Murray F. Beier, whose personality has made him popular wtih the Vine Street fraternity in the brief time he has been in Philadelphia, is Secretary and General Sales Manager of the new company. Herbert L. Taylor si president and Ed. S. Waters, vice-president. Stating that the exchange will soon be known as "The Home of Action Pictures," Beier out Dependability THEATRE Lowest Prices EQUIPMENT CO. Let Us Quote On Your Next Requirements 309 N. 13th St., Phila. RIT. 3273 lined the plans of the company to provide local exhibitors with every available film having exploitation possibilities. "We will not handle anything ordinary," declared the sales manager. "Only pictures that are unusual, have plenty of action and can be readily sold to the public will be included in our line-up." "The Birth of a New America" and "Beyond Bengal" are two exploitation specials on hand. Westerns, actions, serials and fight pictures are also included. The Philadelphia office is being managed by Charles Donohue. Mr. Taylor will conduct the affairs in Washington. DYNAMIC NEW TYPE FACES FOR YOUR SELECTION ! ! We offer you the finest and latest type faces that can only be had in our printing plant. A visit to our poster printing plant will * convince you that we are the finest equipped in the East ... A trial will prove that good work can be had only by good workmanship and the finest equipment. QUALITY PRINT SHOP NOVELTY HERALDS mean more business to your box-office. Use our special heralds for effective advertising. 1208 VINE STREET PHILADELPHIA, PA.