Independent Exhibitors Film Bulletin (Sep 1934 - Aug 1935)

4 INDEPENDENT EXHIBITORS "FILM BULLETIN^ SHORT SUBJECTS "Are We Civilized," Capital Exchange's exploitation special, opens Thursday at the Europa. A big advertising campaign goes with it. 200 24sheets are being plastered over the city. Tie-ups with many organizations have been made. And even a peace parade is being planned. Jerry Wolff, representing Raspin Productions, is handling the entire campaign. * * * George Lessy is expecting an important event in his life to take place this week. Everyone is wishing him luck. * * * William H. Short, leader the Motion Picture Research Council, opponents of block booking, died suddenly last Thursday while in Philadelphia. This collyum had a long talk with Mr. Short about three weeks ago and was impressed by his plans to eliminate block booking. He knew the independent exhibitor's problems under the present system of buying films and hoped to correct it. * * * If Doug Fairbanks needed anything else after his poor performance in "Don Juan" to write finis to his career as a movie favorite, he got it through his divorce from Mary Pickford. Mary has always been the loved one of the two, and the fact that she is apparently broken-hearted about the separation just about makes Doug a villain. * * * This week's first runs in Philadelphia are: "THE RIGHT TO LIVE," Roxy-Mastbaum ; "BORDERTOWN," Stanley; "ENTER MADAME," Boyd; "THE COUNTY CHAIRMAN," Fox; "A WICKED WOMAN," Stanton; "THE RUNAWAY QUEEN," Aldine; "THE BAND PLAYS ON," Earle; "CHURCH MOUSE," Karlton; "MY HEART IS CALLING," Locust. * * * Sam Rosen is confident that a favorable decision by Judge Welsh in the double feature case will rescue the independent exchanges from destruction by the monopolistic control of the Big 8. * * * Action by the Philadelphia City Council was deferred on the proposed bill to allow and tax the erection of extending signs and marquees. Morris Wax and Harry Fried, of the IEPA, attended the session of Council last Tuesday to oppose any plan to make the tax retroactive, thereby affecting all signs and marquees already on theatres. IF YOU HAVE SOMETHING TO SELL THE Independent Exhibitors of Eastern Penna., S. New Jersey, Delaware We Offer You The BEST MEDIUM of Reaching Them ADVERTISE IN Film Bulletin ITM Entertains Industry With Gala Dinner-Dance The IMPORTANT FACTS about CURRENT FILMS BRIEF . . . HONEST . . . SNAPPY Clance at "PITHY POINTS" DYNAMIC NEW TYPE FACES FOR YOUR SELECTION ! ! We offer you the finest and latest type faces that can only be had in our printing plant. A visit to our poster printing plant will B^KSHSI \ , I ■ ■ I m convince you that we are the finest equipped in the East ... A trial will prove that good work can be had only by good workmanship and the finest equipment. QUALITY PRINT SHOP NOVELTY HERALDS mean more business to your box-office. Use our special heralds for effective advertising. 1208 VINE STREET PHILADELPHIA, PA. Over 400 People Attend Managers' Affair Sunday at Broadwood With a brilliantly planned dinner-dance-show, the Independent Theatre Managers entertained the local film and theatre fraternities on Sunday evening. The affair, attended by over 400 persons, many of them prominent in the local industry, was held at the Broadwood Hotel. A surprise feature of the gala evening was the presentation of Jack Lynch's well-known Club Marguery Revue. Included in the talent was the famous dance team of Chaney and Fox, who hold the enviable record of having appeared before President Roosevelt four times since he has been in the White House. Music was provided by Vincent Rizzo's popular orchestra. Handsome favors were presented to the ladies. The crowd was gay-spirited from the moment the festivities commenced until the last strains of "Should Auld Acquaintance Be Forgot" signalled the termination of a grand night of fun that reflects naught but credit on the hardworking committees who handled the details and on the entire Independent Theatre Managers' organization. Pop Korson Birth-Dare Drive from Jan. 1 5 to Mar. 1 5 On March 15th, Pop Korson, one of the real veterans in the independent exchange field, will celebrate his birthday, and his Masterpiece Exchange is seeking to make it a happy celebration by staging an intensive drive for dates. The drive starts today and continues for the two months prior to his anniversary. Mr. Korson's multitude of friends have promised Ed Boreth, who is directing the campaign, to demonstrate their high regard for "Pop" by giving the exchange dates, dates, and more dates. With the attractive Majestic lineup, the eight new Dick Talmadges, and the westerns and actions to choose from, there should be no reason why the Pop Korson Birth-Date Drive should not be a grand success. Everybody should chip in. Not being of the female species, Pop unblushingly admits that the coming birthday will be his sixty-third. Gold Medal Staff Remains No changes in the sales or office staffs of Gold Medal Film Company are contemplated by Mrs. Josephine C. Lucchese, it was learned. William C. Karrer is sales manager of the Philadelphia office. The sales force, consisting of Dan Heenan, Philadelphia; Bill Devonshire, Harrisburg; Phil Duffy, Scranton, and Ben Oletsky, BaltimoreWashington, continue in their present positions. Mrs. Lucchese last week assumed active operation of the exchange and expressed herself as "perfectly satisfied" with the manner in which both the Philadelphia and Washington offices are being conducted. Everything in equipment NATIONAL THEATRE SUPPLY CO. 1315 Vine St., Phila. SPR. 6156