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OlMDIPEINiDEINIT EXHIBITOR:
FILM BULLETIN
VOL. I N
o. 21
TUESDAY, JANUARY 29, 1935
PRICE 10 CENTS
"Regaining Lost Ground
Addressing a spirited, overflow meeting of the Independent Exhibitor:' Protective Association last Tuesday, Ben Golder thundered a fighting challenge to the major producers. It was a clarion call to all independent exhibitors to close ranks for a concerted drive to regain the lost frontier of Equity in the motion picture industry.
"I do not wish to be part of a defensive exhibitor organization," declared the noted attorney and president of the Independents. "We must not be content to stand ready, awaiting further attempts by the producers to take something from us. Ours is an aggressive, militant fight, not a defensive one. Ours is a task of REGAINING LOST GROUND!"
"Lost Ground" ...
Film rentals that zoomed skyward during the prosperity years and were not lowered, but, rather, raised in the post '29 years of breadlines and boycotts.
"Lost Ground" . . .
Percentages on the money-making films and straight rentals on the "duds." A cleverly contrived method of taking the profit out of exhibition.
"Lost Ground" . . .
Preferred playing time, another
cunning scheme to boost the producers' incomes and limit the exhibitor to the return of a meagre living wage — if that — on his investment.
"Lost Ground" . . .
The code of the motion picture industry, creature of the producers, designed to protect them and crush the little fellow.
The exhibition business stands in great need of respect; the respect not only of the public, but, also, of the entire film industry. The producers look down from the pinnacles of their lofty towers of wealth upon the thousands of independent theatre owners and regard them with disdain as so many insignificant, supine creatures, without the courage to say "boo!" to a goose.
There is little justification for contradicting their right to that attitude. For years the independent theatremen of this country have swallowed whole every bitter pill thrust in their mouths by the producers. They have not fought back, and no one has sympathy for the man who won't even struggle to protect his bread and butter.
Lately there have been indications of an awakening. The past few months have witnessed more attacks on the producers' vulnerable towers than the
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