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INDEPENDENT EXHIBITOR
FILM BULLETIN
I No.
WEDNESDAY, FEBRUARY 27, 1935
PRICE 10 CENTS
STAY ALERT ON THE TAX ISSUE!
Prompt and aggressive action by individual exhibitors and their organizations throughout Pennsylvania is believed to have impressed Governor Earle with the danger which a ten percent movie theatre tax presents to countless average-size neighborhood houses, which, today, are barely able to exist.
The smaller movie theatre, grossing $500 weekly, pays its owner a meagre income of $50, his salary for many longs hours of work. A ten percent levy would remove this man's living wage and force him out of business, unless he were to increase his admission prices. But, pennies are important money to the people who attend this type of theatre. If the neighborhood movie house should ask two cents more on each ticket, many of them would stay at home and listen to the radio, which escapes taxation altogether.
Normally, it would be proper to urge that any new taxes be placed on higher admission scales; that theatres charging forty cents or more could increase their prices five cents without seriously affecting their attendance. While this may still be true, it must
not be overlooked that even such houses are suffering today. They are paying a Federal tax at present and, generally, they are faring little better than the smaller theatres.
There appears to be a betfer-thaneven chance that the proposed ten percent tax will be dropped by the State Administration, but we urge individual exhibitors and their organizations to REMAIN ALERT. Despite promises and indications that the levy will not be passed, it is absolutely necessary that everyone remain on their toes. Politics is a treacherous game. There have been instances of tax measures being rushed through when the affected parties were slumbering in the belief that they had killed them.
The average and smaller neighborhood theatres MUST be protected from any additional burdens. Continue to impress your legislators with that fact. Do not permit any lull in fax talk in the newspapers to deceive you. The underground operations of the political game go on, and, unless you are on guard, a crushing tax may suddenly fall upon you.
STAY ALERT!
AMUSEMENT TAX MAY BE DEFEATED
2(N CANCELLATION PRIVILEGE EXPECTED
THE RE-BIRTH OF INDEPENDENT PICTURES
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